{"id":14755,"date":"2022-02-26T08:48:44","date_gmt":"2022-02-26T07:48:44","guid":{"rendered":"https:\/\/prague.wordcamp.org\/2022\/?p=14755"},"modified":"2022-02-26T08:58:19","modified_gmt":"2022-02-26T07:58:19","slug":"seznam","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2022\/seznam\/","title":{"rendered":"Seznam Reklama WP \u2013 u\u017eite\u010dn\u00fd plugin od Seznamu"},"content":{"rendered":"\n<p>Vzhledem k tomu, \u017ee p\u0159ibli\u017en\u011b 70 % web\u016f, na kter\u00fdch se setk\u00e1te s reklamou od Seznamu, vyu\u017e\u00edv\u00e1 ke spr\u00e1v\u011b sv\u00e9ho obsahu WordPress, rozhodl se Seznam.cz usnadnit sv\u00fdm partner\u016fm nasazov\u00e1n\u00ed reklamn\u00edch ploch pomoc\u00ed pluginu. Jak\u00e9 jsou hlavn\u00ed v\u00fdhody tohoto roz\u0161\u00ed\u0159en\u00ed?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/partner.seznam.cz\/wordpress-plugin\/\">J<\/a><strong><a href=\"https:\/\/partner.seznam.cz\/wordpress-plugin\/\">ednoduch\u00e1 integrace reklamy od Seznamu<\/a> \u201ena n\u011bkolik kliknut\u00ed\u201c <\/strong>z administra\u010dn\u00edho rozhran\u00ed WordPressu umo\u017e\u0148uje partner\u016fm se zcela vyhnout ru\u010dn\u00edmu vkl\u00e1d\u00e1n\u00ed ploch na str\u00e1nky a s t\u00edm souvisej\u00edc\u00edm z\u00e1sah\u016fm do zdrojov\u00e9ho k\u00f3du nebo vzhledu webu.<\/p>\n\n\n\n<p><strong>Plugin dok\u00e1\u017ee naprostou v\u011bt\u0161inu reklamn\u00edch pozic um\u00edstit na str\u00e1nku automaticky<\/strong>, z\u00e1rove\u0148 v\u0161ak poskytuje mo\u017enost vkl\u00e1dat jednotliv\u00e9 plochy prost\u0159ednictv\u00edm jejich z\u00e1stupn\u00e9ho k\u00f3du zkop\u00edrovan\u00e9ho na po\u017eadovan\u00e9 m\u00edsto. T\u00edm lze integraci reklamn\u00edho syst\u00e9mu od Seznamu v\u00fdrazn\u011b urychlit a reklama m\u016f\u017ee za\u010d\u00edt provozovateli webu okam\u017eit\u011b vyd\u011bl\u00e1vat.<br><br>D\u00edky maxim\u00e1ln\u00edmu zjednodu\u0161en\u00ed integra\u010dn\u00edho procesu si oddychnou hlavn\u011b st\u0159edn\u00ed a men\u0161\u00ed partne\u0159i, kte\u0159\u00ed nemaj\u00ed trvale zam\u011bstnan\u00e9 kod\u00e9ry nebo program\u00e1tory. <strong>Pou\u017eit\u00edm pluginu z\u00e1rove\u0148 v\u00fdrazn\u011b sni\u017euj\u00ed riziko implementa\u010dn\u00edch chyb a v\u00fddaj\u016f na \u00fadr\u017ebu ploch.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prinosy-pro-partnera\">P\u0159\u00ednosy pro partnera<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Nasazen\u00ed reklamy zvl\u00e1dne i s u\u017eivatelskou znalost\u00ed WordPressu.<\/li><li>Technicky n\u00e1ro\u010dn\u011bj\u0161\u00ed pozice jako pop-up, branding, in-article nebo sticky skyscraper<\/li><li>se integruj\u00ed automaticky.<\/li><li>\u00daspora \u010dasu a n\u00e1klad\u016f na program\u00e1tora.<\/li><li>Rychl\u00e9 nasazen\u00ed <a href=\"https:\/\/partner.seznam.cz\/wordpress-plugin\/\">Seznam reklamy<\/a> = p\u0159\u00edjem bez zbyte\u010dn\u00fdch \u010dasov\u00fdch prodlev.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"funkce-a-vlastnosti-pluginu\">Funkce a vlastnosti pluginu<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Plugin um\u00ed reklamn\u00ed plochy umis\u0165ovat automaticky, ale dovoluje je do str\u00e1nky vkl\u00e1dat i manu\u00e1ln\u011b pomoc\u00ed PHP, HTML a zkr\u00e1cen\u00fdch z\u00e1pis\u016f (shortcode).<\/li><li>Pomoc\u00ed funkc\u00ed exportu a importu reklamn\u00edch ploch m\u016f\u017ee partner sv\u00e9 nastaven\u00ed nejen z\u00e1lohovat, ale tak\u00e9 ho rychle p\u0159en\u00e1\u0161et mezi r\u016fzn\u00fdmi weby, pokud jich provozuje v\u00edce.<\/li><li>Zabezpe\u010den\u00ed pluginu umo\u017e\u0148uje omezit p\u0159\u00edstup k n\u011bmu na p\u0159edem stanoven\u00fd okruh lid\u00ed.<\/li><li>Plugin je do WordPressu pln\u011b integrov\u00e1n v souladu s jeho standardy.<\/li><li>Je zaji\u0161t\u011bna pln\u00e1 kompatibilita pluginu se star\u0161\u00edmi verzemi PHP (od 5.6 v\u00fd\u0161e) a WordPressu (od verze 5.2 v\u00fd\u0161e).<\/li><li>Hlavn\u00edm smyslem pluginu je pom\u00e1hat. Partner se m\u016f\u017ee s\u00e1m rozhodnout, jestli vyu\u017eije plugin, nebo zvol\u00ed vlastn\u00ed zp\u016fsob integrace reklamy.<\/li><li>Plugin je v\u0161em partner\u016fm dostupn\u00fd zdarma.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/hopin.com\/events\/wordcamp-praha-2022\" style=\"background-color:#c60697\" target=\"_blank\" rel=\"noreferrer noopener\">Registrujte se na WordCamp Praha<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vzhledem k tomu, \u017ee p\u0159ibli\u017en\u011b 70 % web\u016f, na kter\u00fdch se setk\u00e1te s reklamou od Seznamu, vyu\u017e\u00edv\u00e1 ke spr\u00e1v\u011b sv\u00e9ho obsahu WordPress, rozhodl se Seznam.cz usnadnit sv\u00fdm partner\u016fm nasazov\u00e1n\u00ed reklamn\u00edch ploch pomoc\u00ed pluginu. Jak\u00e9 jsou hlavn\u00ed v\u00fdhody tohoto roz\u0161\u00ed\u0159en\u00ed?<\/p>\n","protected":false},"author":15121351,"featured_media":14760,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,18],"tags":[],"class_list":["post-14755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-sponzorstvi"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/seznam-rekalam-2.png?fit=742%2C311&ssl=1","jetpack-related-posts":[{"id":10895,"url":"https:\/\/prague.wordcamp.org\/2022\/hledame-recniky\/","url_meta":{"origin":14755,"position":0},"title":"Hled\u00e1me \u0159e\u010dn\u00edky!","author":"Jan \u0160t\u011btina","date":"27. 10. 2021","format":false,"excerpt":"Hled\u00e1me \u0159e\u010dn\u00edky pro zat\u00edm jedin\u00fd pl\u00e1novan\u00fd #WordCamp v cel\u00e9 \u010cR a SR v p\u0159\u00ed\u0161t\u00edm roce!","rel":"","context":"In &quot;aktuality&quot;","block_context":{"text":"aktuality","link":"https:\/\/prague.wordcamp.org\/2022\/rubrika\/aktuality\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2020\/12\/hledame_recniky.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2020\/12\/hledame_recniky.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2020\/12\/hledame_recniky.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2020\/12\/hledame_recniky.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2020\/12\/hledame_recniky.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":14685,"url":"https:\/\/prague.wordcamp.org\/2022\/14685-2\/","url_meta":{"origin":14755,"position":1},"title":"Rozhovor s p\u0159edn\u00e1\u0161ej\u00edc\u00edm &#8211; Daniel Koch","author":"freedomdsgnr","date":"23. 2. 2022","format":false,"excerpt":"\ud83d\udde3\ufe0f Poslechn\u011bte si rozhovor s Danielem Kochem, WordPress v\u00fdvoj\u00e1\u0159em zaj\u00edmaj\u00edc\u00edm se p\u0159edev\u0161\u00edm o ecommerce \u0159e\u0161en\u00ed na WordPressu, headless v\u00fdvoj a v\u00fdvoj \u0159e\u0161en\u00ed na m\u00edru. Na leto\u0161n\u00edm WordCampu bude m\u00edt p\u0159edn\u00e1\u0161ku: Zku\u0161enosti s multilingual a multicurrency \u0159e\u0161en\u00ed na WP a Woocommerce. A i kdy\u017e se v\u00edcejazy\u010dnost a v\u00edce m\u011bn na webu\u2026","rel":"","context":"In &quot;rozhovory&quot;","block_context":{"text":"rozhovory","link":"https:\/\/prague.wordcamp.org\/2022\/rubrika\/rozhovory\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/s.w.org\/images\/backgrounds\/wordpress-bg-medblue.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14624,"url":"https:\/\/prague.wordcamp.org\/2022\/rozhovor-s-prednasejicim-honza-maly\/","url_meta":{"origin":14755,"position":2},"title":"Rozhovor s p\u0159edn\u00e1\u0161ej\u00edc\u00edm &#8211; Honza Mal\u00fd","author":"freedomdsgnr","date":"20. 2. 2022","format":false,"excerpt":"R\u00e1di bychom v\u00e1s naladili a pozvali na p\u0159edn\u00e1\u0161ku Honzy Mal\u00e9ho: Cache snadno a zdarma: co ud\u011blat pro zlep\u0161en\u00ed TTFB. 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V na\u0161ich \u0159ad\u00e1ch m\u00e1me p\u0159es 40 odborn\u00edk\u016f v online marketingu, obsahu, v\u00fdvoji web\u016f a e-shop\u016f nebo automatizaci. WordPress vyu\u017e\u00edv\u00e1me pro na\u0161e klienty prakticky ka\u017ed\u00fd den. Otev\u0159enost syst\u00e9mu WordPress n\u00e1m vyhovuje z hlediska p\u0159\u00edpadn\u00fdch \u00faprav i mo\u017enosti roz\u0161\u00ed\u0159en\u00ed o \u0159adu\u2026","rel":"","context":"In &quot;aktuality&quot;","block_context":{"text":"aktuality","link":"https:\/\/prague.wordcamp.org\/2022\/rubrika\/aktuality\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/ant-cover.jpg?fit=1200%2C601&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/ant-cover.jpg?fit=1200%2C601&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/ant-cover.jpg?fit=1200%2C601&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/ant-cover.jpg?fit=1200%2C601&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/ant-cover.jpg?fit=1200%2C601&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":14450,"url":"https:\/\/prague.wordcamp.org\/2022\/smarthost-eu\/","url_meta":{"origin":14755,"position":4},"title":"Smarthost.eu &#8211; hosting, kter\u00fd se star\u00e1 o\u00a0sv\u00e9 z\u00e1kazn\u00edky","author":"Tomas Frank","date":"15. 2. 2022","format":false,"excerpt":"Smarthost.eu je evropsk\u00fd hosting, kter\u00fd v\u011bnuje zvl\u00e1\u0161tn\u00ed pozornost z\u00e1kaznick\u00e9 podpo\u0159e. 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Mimochodem: st\u0159edn\u00ed doba odpov\u011bdi na\u2026","rel":"","context":"In &quot;aktuality&quot;","block_context":{"text":"aktuality","link":"https:\/\/prague.wordcamp.org\/2022\/rubrika\/aktuality\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/smarthost_cover.png?fit=700%2C467&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/smarthost_cover.png?fit=700%2C467&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/smarthost_cover.png?fit=700%2C467&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/prague.wordcamp.org\/2022\/files\/2022\/02\/smarthost_cover.png?fit=700%2C467&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":14698,"url":"https:\/\/prague.wordcamp.org\/2022\/zive-weby\/","url_meta":{"origin":14755,"position":5},"title":"\u017div\u00e9 Weby &#8211; kompletn\u00ed \u0159e\u0161en\u00ed pro Va\u0161e WP weby","author":"Tomas Frank","date":"24. 2. 2022","format":false,"excerpt":"Poskytovatel\u016f webhostingu jsou tis\u00edce. 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