{"id":12742,"date":"2021-02-16T21:00:01","date_gmt":"2021-02-16T20:00:01","guid":{"rendered":"https:\/\/prague.wordcamp.org\/2021\/?p=12742"},"modified":"2021-02-18T10:45:58","modified_gmt":"2021-02-18T09:45:58","slug":"rozhovor-petra-dolejsova","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2021\/rozhovor-petra-dolejsova\/","title":{"rendered":"Rozhovor: Petra Dolej\u0161ov\u00e1"},"content":{"rendered":"\n<p>Advok\u00e1tka Petra Dolej\u0161ov\u00e1 se specializuje hlavn\u011b na pr\u00e1vo v e-commerce, marketingu a taky se v\u011bnuje ochran\u011b osobn\u00edch \u00fadaj\u016f. Petra bude p\u0159edn\u00e1\u0161et na WordCampu 27. 2. Hlavn\u011b za\u010d\u00ednaj\u00edc\u00ed podnikatele chce varovat p\u0159ed typick\u00fdmi chybami, kter\u00e9 mohou negativn\u011b ovlivnit start jejich podnik\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qS7x3w961b0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=cs-CZ&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p><em>Nahr\u00e1vku rozhovoru najdete tak\u00e9 <a href=\"https:\/\/soundcloud.com\/user-737146836\/wordcamp-praha-2021-rozhovor-petra-dolejsova\">na SoundCloudu<\/a>.<\/em><\/p>\n\n\n\n<p><strong>V\u00edm, \u017ee pom\u00e1h\u00e1\u0161 klient\u016fm zorientovat se v pr\u00e1vu \u2013 pro neadvok\u00e1ty to jsou v\u0161echno hodn\u011b slo\u017eit\u00e9 v\u011bci. Kdo je tv\u00fdm nej\u010dast\u011bj\u0161\u00edm klientem?<\/strong><\/p>\n\n\n\n<p>J\u00e1 nej\u010dast\u011bj\u0161\u00edho klienta vlastn\u011b ani nem\u00e1m. Hodn\u011b \u0161kol\u00edm a d\u00edky t\u011bm \u0161kolen\u00edm jsem vlastn\u011b ve styku s r\u016fzn\u00fdm spektrem klient\u016f. \u0160kol\u00edm v\u011bt\u0161inou na ob\u011b strany: jak t\u0159eba zna\u010dky market\u00e9ry a podobn\u011b, tak t\u0159eba dodavatele.<\/p>\n\n\n\n<p>Moji klienti potom proud\u00ed hodn\u011b i z t\u011bch \u0161kolen\u00ed. M\u00e1m tak i hodn\u011b velk\u00e9 zna\u010dky v portfoliu, t\u0159eba n\u011bjak\u00e9 koncerny, kter\u00fdm pom\u00e1h\u00e1m zjednodu\u0161ovat pr\u00e1vo \u2013 zjednodu\u0161it jim procesy, smlouvy, dokumenty, aby jim z toho nebouchla hlava. Z\u00e1rove\u0148 m\u00e1m v portfoliu t\u0159eba i freelancery, kter\u00fdm nastavuji spolupr\u00e1ci pr\u00e1v\u011b s t\u011bmi velk\u00fdmi zna\u010dkami. Tak\u017ee m\u00e1m ty n\u016f\u017eky hodn\u011b rozev\u0159en\u00e9.<\/p>\n\n\n\n<p><strong>To zn\u00ed stra\u0161n\u011b zaj\u00edmav\u011b. Posledn\u00ed dobou je hodn\u011b sly\u0161et o ochran\u011b osobn\u00edch \u00fadaj\u016f ve spojitosti s GDPR. Zaj\u00edmalo by m\u011b, jestli je \u010desk\u00e1 legislativa odli\u0161n\u00e1 od evropsk\u00e9 nebo jestli u\u017e je to synchronizovan\u00e9.<\/strong><\/p>\n\n\n\n<p>Ono GDPR p\u0159i\u0161lo pr\u00e1v\u011b proto, aby to bylo v\u0161echno jednotn\u00e9 na cel\u00e9m \u00fazem\u00ed Evropy a&#8230; \u00fapln\u011b se to nezda\u0159ilo. V \u010cesku jsme takov\u00ed experti \u2013 ob\u010das m\u00e1me n\u011bkter\u00e9 v\u011bci tro\u0161ku jinak ne\u017e zbytek sv\u011bta.<\/p>\n\n\n\n<p>T\u0159eba te\u010f n\u00e1s \u010dekaj\u00ed \u201evelk\u00fd vlny\u201c ohledn\u011b cookies. Zat\u00edmco cel\u00e1 Evropa pou\u017e\u00edv\u00e1 cookies li\u0161ty a pot\u0159ebujete souhlas \u00fapln\u011b na v\u0161echno, tak v \u010cesku bylo p\u0159es dva roky takov\u00e9 ko\u010dkops\u00ed nastaven\u00ed \u2013 cookies li\u0161ty \u00fapln\u011b nebyly pot\u0159eba.<\/p>\n\n\n\n<p>Te\u010f se trochu zm\u011bnilo veden\u00ed na \u00fa\u0159adu, kter\u00fd to kontroluje, a zm\u011bnila se tak i praxe. Tak\u017ee se to bude asi zase p\u0159ekop\u00e1vat zp\u00e1tky, abychom byli jednotn\u00ed s Evropou.<\/p>\n\n\n\n<p><strong>Jejda, to bude zase z\u00e1bava pro v\u0161echny. O tom bude tvoje p\u0159edn\u00e1\u0161ka na WordCampu?<\/strong><\/p>\n\n\n\n<p>J\u00e1 u\u017e na WordCampu p\u0159edn\u00e1\u0161\u00edm asi pot\u0159et\u00ed nebo po\u010dtvrt\u00e9 a v\u017edycky p\u0159em\u00fd\u0161l\u00edm, co bych publiku sd\u011blila nov\u00e9ho. Tentokr\u00e1t m\u011b napadlo, \u017ee bych shrnula t\u011bch asi sedm nebo osm let praxe, kter\u00e9 m\u00e1m jako advok\u00e1tka.<\/p>\n\n\n\n<p>Hlavn\u011b freelancer\u016fm nebo za\u010d\u00ednaj\u00edc\u00edm zna\u010dk\u00e1m \u0159eknu, jak\u00e9 nej\u010dast\u011bj\u0161\u00ed chyby d\u011blaj\u00ed na za\u010d\u00e1tku podnik\u00e1n\u00ed. J\u00e1 je potom has\u00edm jako advok\u00e1tka a \u010dasto nejdou \u00fapln\u011b uhasit. Dala jsem do kupy t\u0159i takov\u00e9 oblasti \u2013 tvorbu zna\u010dky, obsah na webu a podnik\u00e1n\u00ed v r\u00e1mci rodiny, kamar\u00e1d\u016f a dobr\u00fdch vztah\u016f. Cht\u011bla bych jim \u0159\u00edct, na co si d\u00e1t pozor hned na startu, abychom spolu potom neplakali nad rozlit\u00fdm ml\u00e9kem, kter\u00e9 u\u017e ani j\u00e1 nedok\u00e1\u017eu \u00fapln\u011b zachr\u00e1nit.<\/p>\n\n\n\n<p><strong>\u0158\u00edk\u00e1\u0161, \u017ee u\u017e jde o tv\u016fj t\u0159et\u00ed nebo \u010dtvrt\u00fd WordCamp, ale ur\u010dit\u011b bude prvn\u00ed online, proto\u017ee online ho d\u011bl\u00e1me poprv\u00e9. Tak\u017ee \u2013 bude to tvoje prvn\u00ed online p\u0159edn\u00e1\u0161ka?<\/strong><\/p>\n\n\n\n<p>Je\u017ei\u0161, to ur\u010dit\u011b ne [sm\u00edch]. Koronu u\u017e tady m\u00e1me t\u0159i \u010dtvrt\u011b roku a j\u00e1 prakticky od dubna u\u017e jedu v onlinu. Hodn\u011b \u0161kol\u00edm v r\u00e1mci svoj\u00ed praxe, tak\u017ee v\u00edcem\u00e9n\u011b ve\u0161ker\u00e1 \u0161kolen\u00ed se mi okam\u017eit\u011b p\u0159epnula do onlinu. Nen\u00ed vlastn\u011b t\u00fdden, kdy bych n\u011bco ne\u0161kolila do monitoru [sm\u00edch].<\/p>\n\n\n\n<p><strong>A jestli ti to nevad\u00ed nasd\u00edlet, \u0159ekla bys, v \u010dem ti p\u0159ijde online lep\u0161\u00ed a v \u010dem ti p\u0159ijde hor\u0161\u00ed?<\/strong><\/p>\n\n\n\n<p>Online m\u00e1 super v\u00fdhody v tom, \u017ee \u010dlov\u011bk nemus\u00ed c\u00e1rat tam a zp\u00e1tky, tak\u017ee nezabije p\u016flku dne jenom cestou tam, kde m\u00e1 \u0161kolit, nebo za klientem apod. Tak\u017ee jsme tro\u0161ku efektivn\u011bj\u0161\u00ed, ale nev\u00fdhody jsou asi jasn\u00e9. Chyb\u00ed lidsk\u00fd kontakt. Kdy\u017e \u0161kol\u00edm online, pos\u00edl\u00e1m v\u0161em p\u0159edem e-mail s instrukcemi a pros\u00edm je, aby si zapnuli kamery, proto\u017ee aspo\u0148 to mi pom\u00e1h\u00e1 nemluvit jenom do monitoru, ale pracovat s lidmi a jejich v\u00fdrazem. Kdy\u017e maj\u00ed zapnutou kameru, tak podle toho, jak se tv\u00e1\u0159\u00ed, pozn\u00e1m, kdy je \u010das na pan\u00e1ka, kdy je \u010das na pauzu a na cigaretu, kde do nich je\u0161t\u011b m\u016f\u017eu valit nebo kdy je t\u0159eba n\u011bco zopakovat, proto\u017ee toho bylo prost\u011b moc. Ten online je prost\u011b jin\u00fd. Je energeticky n\u00e1ro\u010dn\u011bj\u0161\u00ed, ale zas m\u00e1 tu v\u00fdhodu, \u017ee jsme tro\u0161ku efektivn\u011bj\u0161\u00ed ne\u017e v offlinu.<\/p>\n\n\n\n<p><strong>M\u00e1\u0161 n\u011bjak\u00e9 obl\u00edben\u00e9 n\u00e1stroje, kter\u00fd ti pom\u00e1haj\u00ed s prac\u00ed v dob\u011b covidov\u00e9, kdy je v\u0161echno online?<\/strong><\/p>\n\n\n\n<p>[sm\u00edch] M\u016fj obl\u00edben\u00fd n\u00e1stroj je te\u010f \u0161vihadlo [sm\u00edch]. To je n\u011bco, k \u010demu jsem se se vr\u00e1tila v dob\u011b covidov\u00e9. Jinak jsou to klasicky ty platformy, kter\u00e9 te\u010f pou\u017e\u00edv\u00e1me v\u0161ichni. N\u011bjak\u00fd ten Zoom, Google Meet a tyhle v\u011bci.<\/p>\n\n\n\n<p><strong>\u0160vihadlo\u2026 to je origin\u00e1ln\u00ed. Pou\u017e\u00edv\u00e1\u0161 ho i na zkrocen\u00ed zl\u00e9ho po\u010d\u00edta\u010de?<\/strong><\/p>\n\n\n\n<p>[se sm\u00edchem] Jasn\u011b, \u017ee pou\u017e\u00edv\u00e1m! Kdy\u017e u\u017e je nejh\u016f\u0159, tak si zask\u00e1\u010du a je to v\u0161echno zase v pohod\u011b. Je to takov\u00e1 dom\u00e1c\u00ed posilovna. Doporu\u010duji: \u0161vihadlo do ka\u017ed\u00e9 rodiny [sm\u00edch].<\/p>\n\n\n\n<p><strong>Na co se nejv\u00edc t\u011b\u0161\u00ed\u0161, a\u017e tahle pandemie skon\u010d\u00ed?<\/strong><\/p>\n\n\n\n<p>A\u017e tahle pandemie v roce 2028 skon\u010d\u00ed [sm\u00edch], a\u017e se otev\u0159ou hranice a bary. [sm\u00edch] To jsou dv\u011b v\u011bci, na kter\u00e9 \u010dek\u00e1m jak na smilov\u00e1n\u00ed. Te\u010f zn\u00edm tro\u0161ku jako alkoholik, ale j\u00e1 jsem sp\u00ed\u0161e tane\u010dn\u00edk. M\u00e1m stra\u0161n\u011b r\u00e1da Lucernu a stra\u0161n\u011b r\u00e1da tan\u010d\u00edm salsu. Tady v Praze m\u00e1m obl\u00edben\u00fd kub\u00e1nsk\u00fd bar\u2026 To mi hodn\u011b chyb\u00ed, j\u00edt se ve\u010der vy\u0159\u00e1dit na parket mezi lidi.<\/p>\n\n\n\n<p>A potom to cestov\u00e1n\u00ed. Zrovna te\u010f v \u00fanoru jsem m\u011bla b\u00fdt v zahrani\u010d\u00ed. Sou\u010dasn\u00e1 situace si to ale \u00fapln\u011b nemysl\u00ed, tak\u017ee jsem doma [sm\u00edch].<\/p>\n\n\n\n<p><strong>Jsi n\u011bjak ve spojen\u00ed s WordPress komunitou?<\/strong><\/p>\n\n\n\n<p>Jsem. Hodn\u011b m\u00e1m klienty, kte\u0159\u00ed pom\u00e1haj\u00ed s weby na WordPressu. A\u0165 u\u017e jsou to lidi, kte\u0159\u00ed tvo\u0159\u00ed zna\u010dku, nebo lidi, kte\u0159\u00ed d\u011blaj\u00ed weby. Tak\u017ee jsem s komunitou hodn\u011b v kontaktu. A jak p\u0159edn\u00e1\u0161\u00edm na WordCampech, tak si mysl\u00edm, \u017ee se komunitn\u00ed s\u00ed\u0165 u\u017e vlastn\u011b vytvo\u0159ila a spolupracujeme.<\/p>\n\n\n\n<p><strong>Kdy\u017e by si o tob\u011b n\u011bkdo cht\u011bl v\u00edc p\u0159e\u010d\u00edst nebo t\u011b n\u011bjak sledovat, kontaktovat, jak nejl\u00edp to m\u00e1 ud\u011blat?<\/strong><\/p>\n\n\n\n<p>Na soci\u00e1ln\u00edch s\u00edt\u00edch, ur\u010dit\u011b na LinkedInu. D\u00e1v\u00e1m tam hodn\u011b svoje know-how, tak\u017ee tam si m\u011b ur\u010dit\u011b p\u0159idejte. Na Facebooku, ten m\u00e1m otev\u0159en\u00fd. Jsem i na ClubHousu, kde se sna\u017e\u00edm ve dvacetiminutovk\u00e1ch ka\u017ed\u00e9 \u00fater\u00fd od p\u016fl \u0161est\u00e9 p\u0159ed\u00e1vat know-how, a jinak na Twitteru. Potom tak\u00e9 na konferenci, jako je t\u0159eba WordCamp.<\/p>\n\n\n\n<p><em>Pozn.: P\u0159epis rozhovoru byl redak\u010dn\u011b upraven.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advok\u00e1tka Petra Dolej\u0161ov\u00e1 se specializuje hlavn\u011b na pr\u00e1vo v e-commerce, marketingu a taky se v\u011bnuje ochran\u011b osobn\u00edch \u00fadaj\u016f. Petra bude p\u0159edn\u00e1\u0161et na WordCampu 27. 2. Hlavn\u011b za\u010d\u00ednaj\u00edc\u00ed podnikatele chce varovat p\u0159ed typick\u00fdmi chybami, kter\u00e9 mohou negativn\u011b ovlivnit start jejich podnik\u00e1n\u00ed.<\/p>\n","protected":false},"author":18440310,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12742","post","type-post","status-publish","format-standard","hentry","category-rozhovory"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/posts\/12742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/users\/18440310"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/comments?post=12742"}],"version-history":[{"count":4,"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/posts\/12742\/revisions"}],"predecessor-version":[{"id":12833,"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/posts\/12742\/revisions\/12833"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=12742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/categories?post=12742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2021\/wp-json\/wp\/v2\/tags?post=12742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}