{"id":8859,"date":"2019-12-19T12:35:59","date_gmt":"2019-12-19T11:35:59","guid":{"rendered":"https:\/\/2020.prague.wordcamp.org\/?post_type=wcb_session&#038;p=8859"},"modified":"2020-06-17T10:17:12","modified_gmt":"2020-06-17T08:17:12","slug":"seo-problemy-o-kterych-se-na-konferencich-nemluvi-a-zadny-plugin-je-nespravi","status":"publish","type":"wcb_session","link":"https:\/\/prague.wordcamp.org\/2020\/session\/seo-problemy-o-kterych-se-na-konferencich-nemluvi-a-zadny-plugin-je-nespravi\/","title":{"rendered":"SEO probl\u00e9my, o kter\u00fdch se na konferenc\u00edch nemluv\u00ed a \u017e\u00e1dn\u00fd plugin je nesprav\u00ed"},"content":{"rendered":"\n<p>\u010cas\u0165ou mojej pr\u00e1ce je sledova\u0165 zmeny v SEO, \u010do v praxi znamen\u00e1 tr\u00e1vi\u0165 2-3 hodiny denne na Twitteri a \u010d\u00edtan\u00edm \u010dl\u00e1nkov. Potom rie\u0161ime, \u010di tie zmeny ovplyvnia u\u017e\u00edvate\u013eov n\u00e1\u0161ho SEO pluginu, \u010di mus\u00edme nie\u010do doprogramova\u0165 alebo zmeni\u0165.<\/p>\n\n\n\n<p>\u00daprimne? T\u00fdch inform\u00e1ci\u00ed je stra\u0161ne moc a v\u00e4\u010d\u0161ina je \u0161um. Ob\u010das mi to pr\u00edde ako z\u00e1mer, aby SEO experti mohli hovori\u0165 ak\u00e9 je to v\u0161etko zlo\u017eit\u00e9. Google to vyhovuje, lebo m\u00f4\u017eu v tom hluku prepa\u0161ova\u0165 desiatky mal\u00fdch zmien, ktor\u00e9 sl\u00fa\u017eia im a nie tak \u00faplne vlastn\u00edkom webov.<\/p>\n\n\n\n<p>Ak spravujete pre niekoho web a m\u00e1 z\u00e1rove\u0148 Google My Business (alebo AdWords), zamestnanci Google va\u0161im klientom priamo za\u010dn\u00fa vola\u0165 a pon\u00faka\u0165 im SEO. To sa u\u017e deje v USA. Mne nepr\u00edde moc cool, \u017ee Google vlastn\u00ed vyh\u013ead\u00e1vanie a z\u00e1rove\u0148 \u013eudia s emailom&nbsp;<a>@google.com<\/a>&nbsp;oslovuj\u00fa vlastn\u00edkov mal\u00fdch webov a firiem.<\/p>\n\n\n\n<p>Tak\u00fdchto chu\u0165oviek je viac. Na tomto WordCampe bude predn\u00e1\u0161ka o tom ak\u00fd je Google AMP skvel\u00fd. Odo m\u0148a budete po\u010du\u0165 pre\u010do si mysl\u00edm, \u017ee je to rakovina ktor\u00e1 ohrozuje slobodn\u00fd Internet, tak\u017ee aj WordPress.<\/p>\n\n\n\n<p>Neboj\u00edm sa hovori\u0165 o nepr\u00edjemn\u00fdch t\u00e9mach. Som hrd\u00ed, \u017ee sme nez\u00e1visl\u00ed v\u00fdvoj\u00e1ri. Nepri\u0161li sme do Prahy ni\u010d pred\u00e1va\u0165, cie\u013eom mojej predn\u00e1\u0161ky je v\u00e1m pom\u00f4c\u0165 s probl\u00e9mami, ktor\u00e9 \u017eiadny SEO plugin nevyrie\u0161i\u0165 nem\u00f4\u017ee ani keby chcel.<\/p>\n\n\n\n<p>\ud83d\udcf0 P\u0159e\u010dt\u011bte si rozhovor s <a href=\"https:\/\/2020.prague.wordcamp.org\/2020\/02\/25\/pierre-lebaux\/\">Pierrem Lebaux<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gDbN1zColi8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=cs-CZ&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u010cas\u0165ou mojej pr\u00e1ce je sledova\u0165 zmeny v SEO, \u010do v praxi znamen\u00e1 tr\u00e1vi\u0165 2-3 hodiny denne na Twitteri a \u010d\u00edtan\u00edm \u010dl\u00e1nkov. Potom rie\u0161ime, \u010di tie zmeny ovplyvnia u\u017e\u00edvate\u013eov n\u00e1\u0161ho SEO pluginu, \u010di mus\u00edme nie\u010do doprogramova\u0165 alebo zmeni\u0165. \u00daprimne? T\u00fdch inform\u00e1ci\u00ed je stra\u0161ne moc a v\u00e4\u010d\u0161ina je \u0161um. Ob\u010das mi to pr\u00edde ako z\u00e1mer, aby SEO &hellip; <a href=\"https:\/\/prague.wordcamp.org\/2020\/session\/seo-problemy-o-kterych-se-na-konferencich-nemluvi-a-zadny-plugin-je-nespravi\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> &#8222;SEO probl\u00e9my, o kter\u00fdch se na konferenc\u00edch nemluv\u00ed a \u017e\u00e1dn\u00fd plugin je nesprav\u00ed&#8220;<\/span><\/a><\/p>\n","protected":false},"author":15263204,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1582987500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[8814],"footnotes":""},"session_track":[34],"session_category":[40],"class_list":["post-8859","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-zluta-mistnost","wcb_session_category-slovensky"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"29. 2. 2020","time":"15:45"},"session_speakers":[{"id":"8814","slug":"pierre-lebaux","name":"Pierre Lebaux","link":"https:\/\/prague.wordcamp.org\/2020\/speaker\/pierre-lebaux\/"}],"session_cats_rendered":"Slovensky","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/8859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/8859\/revisions"}],"predecessor-version":[{"id":10611,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/8859\/revisions\/10611"}],"speakers":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/8814"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/lebaux"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=8859"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=8859"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=8859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}