{"id":9061,"date":"2020-01-16T09:32:27","date_gmt":"2020-01-16T08:32:27","guid":{"rendered":"https:\/\/2020.prague.wordcamp.org\/?p=9061"},"modified":"2020-01-16T09:39:40","modified_gmt":"2020-01-16T08:39:40","slug":"marek-cevelicek-nejcastejsi-ux-chyby-na-webech","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2020\/marek-cevelicek-nejcastejsi-ux-chyby-na-webech\/","title":{"rendered":"Marek \u010cevel\u00ed\u010dek – Nej\u010dast\u011bj\u0161\u00ed UX chyby na webech"},"content":{"rendered":"\n

Pro\u010d jsi se rozhodl pro WordCamp Praha?<\/h2>\n\n\n\n

WordCamp konference m\u011b prost\u011b bav\u00ed. Nejd\u0159\u00edve jsem chodil na brn\u011bnsk\u00e9 akce a posledn\u00ed dva roky si p\u0159ihl\u00e1sil i p\u0159edn\u00e1\u0161ku. Je tam super komunita a cel\u00fd den na WordCampu je takov\u00e1 mal\u00e1 dovolen\u00e1. Pokud to v Praze bude stejn\u00e9, tak se tam fakt t\u011b\u0161\u00edm. A douf\u00e1m, \u017ee p\u0159edn\u00e1\u0161ka se bude l\u00edbit \u00fa\u010dastn\u00edk\u016fm. <\/p>\n\n\n\n\n\n\n\n

O \u010dem bude tv\u00e1 p\u0159edn\u00e1\u0161ka?<\/h2>\n\n\n\n

Je to hodn\u011b praktick\u00e9 t\u00e9ma s uk\u00e1zkami, jak\u00e9 lid\u00e9 d\u011blaj\u00ed nej\u010dast\u011bj\u0161\u00ed chyby v pou\u017eitelnosti na webech a e-shopech. Barevn\u00fdch slajd\u016f si tam lidi u\u017eij\u00ed. Stejn\u011b tak j\u00e1 si v\u017edycky u\u017eiju, kdy\u017e opravuju po\u0159\u00e1d ty sam\u00e9 chyby na webech. 80 % toho, co auditujeme v UX, jsou snadno opraviteln\u00e9 probl\u00e9my, kter\u00e9 maj\u00ed z\u00e1sadn\u00ed vliv na pou\u017eitelnost web\u016f.<\/p>\n\n\n\n

Pro\u010d by lid\u00e9 m\u011bli p\u0159ij\u00edt?<\/h2>\n\n\n\n

M\u016fj c\u00edl je ud\u011blat z p\u0159edn\u00e1\u0161ky rockovej koncert :). Kdy\u017e p\u0159edn\u00e1\u0161\u00ed\u0161 tak, \u017ee to lidi bav\u00ed, tak t\u011b poslouchaj\u00ed a v\u00edc si toho zapamatuj\u00ed. Tak\u017ee d\u00e1v\u00e1m hodn\u011b d\u016fraz na kvalitu p\u0159ednesu. Obsah je tak\u00e9 d\u016fle\u017eit\u00fd, ale kdy\u017e t\u011b nikdo nevn\u00edm\u00e1, tak nic z toho nep\u0159ed\u00e1\u0161. Takhle k tomu p\u0159istupuji a douf\u00e1m, \u017ee to pro v\u0161echny bude z\u00e1\u017eitek i know-how.<\/p>\n\n\n\n

D\u0159\u00edve jsi se v\u00edce v\u011bnoval tvorb\u011b grafick\u00fdch podklad\u016f, jak ses dostal k UX oboru?<\/h2>\n\n\n\n

Podobn\u011b, jako \u0159ada UX\u00e1k\u016f pr\u00e1v\u011b p\u0159es tu grafiku. M\u011bl jsem probl\u00e9my obh\u00e1jit si sv\u00e9 grafick\u00e9 n\u00e1pady. A \u010dasto to nebyly ani pozitivn\u00ed n\u00e1pady. Za\u010dal jsem p\u0159em\u00fd\u0161let, jak na to. \u010cetl jsem \u010dl\u00e1nky a kn\u00ed\u017eky, d\u00edval se na p\u0159edn\u00e1\u0161ky. Dostal jsem se k tomu, \u017ee je v\u016fbec mo\u017en\u00e9 n\u011bjak smyslupln\u011b zapojit do procesu u\u017eivatele a vych\u00e1zet z n\u011bjak\u00fdch dat. Pak sta\u010dily \u201epouh\u00e9\u201c 4 roky u\u010den\u00ed a u\u017e jsem to mohl pou\u017e\u00edt docela dob\u0159e i na projektech :).<\/p>\n\n\n\n

Jak\u00e9 jsou dnes reakce klient\u016f na UX anal\u00fdzy, ch\u00e1pou tuto pot\u0159ebu, nebo maj\u00ed dojem, \u017ee jim to nic nep\u0159inese?<\/h2>\n\n\n\n

To je hodn\u011b r\u016fzn\u00e9 a ka\u017ed\u00fd to vn\u00edm\u00e1 jinak. M\u00e1\u0161 klienty, kte\u0159\u00ed jsou supermani a v\u0161echno v\u00ed, tak s t\u011bma to bude v\u017edycky zat\u011b\u017eko. Ale pak jsou tady otev\u0159en\u00ed klienti, kte\u0159\u00ed tu pot\u0159ebu \u0159e\u0161it UX jasn\u011b vid\u00ed a spol\u00e9haj\u00ed na tebe. Tak na ty se vyplat\u00ed soust\u0159edit. UX anal\u00fdza – jako ten dokument samotn\u00fd – nikoho moc nezaj\u00edm\u00e1. Klienty zaj\u00edm\u00e1, na co z\u00e1sadn\u00edho jsi p\u0159i\u0161el, co jim p\u0159inese nejv\u011bt\u0161\u00ed u\u017eitek, kde maj\u00ed za\u010d\u00edt a jak\u00e9 jsou mo\u017enosti \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

Nabl\u00fdskan\u00fd dokument, kter\u00fd str\u010d\u00ed\u0161 do \u0161upl\u00edku, proto\u017ee nev\u00ed\u0161 co s n\u00edm, je ti na nic. <\/p>\n\n\n\n

Mo\u017en\u00e1 t\u011b pohlad\u00ed, \u017ee m\u00e1\u0161 kone\u010dn\u011b ve firm\u011b luxusn\u00ed zbo\u017e\u00ed – UX dokument od hyper-specialisty v oboru, ale za dva roky ti dojde, \u017ee jsi nic z toho nezpracoval. Pro UX audity je to negativn\u00ed reklama, tak\u017ee j\u00e1 kladu d\u016fraz na proveditelnost auditu. <\/p>\n\n\n\n

I proto na z\u00e1v\u011br dod\u00e1v\u00e1me audio-zhodnocen\u00ed, kde srozumiteln\u011b vysv\u011btl\u00edme, na co jsme vlastn\u011b p\u0159i\u0161li a jak maj\u00ed postupovat s webem d\u00e1l.<\/p>\n\n\n\n

\u201eM\u016fj c\u00edl je ud\u011blat z p\u0159edn\u00e1\u0161ky rockovej koncert.\u201c<\/strong><\/em><\/p><\/blockquote>\n\n\n\n

V posledn\u00ed dob\u011b p\u0159edn\u00e1\u0161\u00ed\u0161 na v\u0161ech mo\u017en\u00fdch akc\u00edch po cel\u00e9 \u010cR, kolik \u010dasu v\u011bnuje\u0161 p\u0159\u00edprav\u00e1m?<\/h2>\n\n\n\n

Zkr\u00e1til jsem to na minimum. Jde mi to u\u017e docela rychle, tak\u017ee p\u0159edn\u00e1\u0161ku v\u011bt\u0161inou d\u011bl\u00e1m mezi 2-8 hodinami. Paradoxn\u011b nejv\u00edc mi trvalo dvouhodinov\u00e9 t\u00e9ma pro SEO komunitu – 16 hodin. Ale to u\u017e je v\u00fdjimka. Nad t\u00e9matem p\u0159em\u00fd\u0161l\u00edm rok dop\u0159edu a kdy\u017e k tomu sednu, u\u017e m\u00e1m nasb\u00edran\u00e9 podklady a jenom tomu d\u00e1m formu. Prvn\u00ed p\u0159edn\u00e1\u0161ka mi ale trvala skoro t\u00fdden.<\/p>\n\n\n\n

Kterou ot\u00e1zku u\u017e t\u011b nebav\u00ed neust\u00e1le dokola zodpov\u00eddat? <\/h2>\n\n\n\n

Kdy\u017e se dostane\u0161 do UX, tak zjist\u00ed\u0161, \u017ee t\u011b za\u010dnou celkem bavit ot\u00e1zky. Pt\u00e1t se i odpov\u00eddat. Kdyby t\u011b to nebavilo, tak t\u011b nem\u016f\u017ee bavit ani UX obor, proto\u017ee v\u011bt\u0161ina pr\u00e1ce je pr\u00e1v\u011b o tom, polo\u017eit spr\u00e1vnou ot\u00e1zku. <\/p>\n\n\n\n

Ale teda\u2026 kdy\u017e jsem byl v Asii, tak jsem fakt m\u011bl dost ot\u00e1zky: \u201eHello man, tuk-tuk?\u201c<\/p>\n\n\n\n

Co podle tebe zp\u016fsob\u00ed, \u017ee se z n\u011bjak\u00e9ho dne stane \u00fasp\u011b\u0161n\u00fd den?<\/h2>\n\n\n\n

Podle m\u011b nejv\u011bt\u0161\u00ed vliv m\u00e1 to, jak jsi nastaven\u00fd vnit\u0159n\u011b. Negativista nebude m\u00edt nikdy dobrej den, jenom sam\u00e9 pot\u00ed\u017ee. Kdy\u017e jsi pozitivn\u011b nalad\u011bn\u00fd, tak pro tebe nen\u00ed nic probl\u00e9m a ka\u017ed\u00fd den je fajn.<\/p>\n\n\n\n

Co je v\u011bc, kterou m\u00e1\u0161 r\u00e1d, a v\u011bt\u0161ina ostatn\u00edch lid\u00ed ji nesn\u00e1\u0161\u00ed?<\/h2>\n\n\n\n

Tak to je jasn\u00fd – to jsou moje prediktivn\u00ed schopnosti. Naprosto jasn\u011b pozn\u00e1m, kdy\u017e n\u011bkdo n\u011bco d\u011bl\u00e1 \u0161patn\u011b a pak sta\u010d\u00ed \u0159\u00edct: \u201eJ\u00e1 jsem ti to \u0159\u00edkal.\u201c \ud83d\ude42<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Koupit l\u00edstek a poslechnout si Marka na\u017eivo!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Pro\u010d jsi se rozhodl pro WordCamp Praha? WordCamp konference m\u011b prost\u011b bav\u00ed. Nejd\u0159\u00edve jsem chodil na brn\u011bnsk\u00e9 akce a posledn\u00ed dva roky si p\u0159ihl\u00e1sil i p\u0159edn\u00e1\u0161ku. Je tam super komunita a cel\u00fd den na WordCampu je takov\u00e1 mal\u00e1 dovolen\u00e1. Pokud to v Praze bude stejn\u00e9, tak se tam fakt t\u011b\u0161\u00edm. A douf\u00e1m, \u017ee p\u0159edn\u00e1\u0161ka se … Pokra\u010dovat ve \u010dten\u00ed „Marek \u010cevel\u00ed\u010dek – Nej\u010dast\u011bj\u0161\u00ed UX chyby na webech“<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":9008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2020\/files\/2020\/01\/marek-cevelicek.jpg?fit=800%2C420&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/9061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/comments?post=9061"}],"version-history":[{"count":8,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/9061\/revisions"}],"predecessor-version":[{"id":9101,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/9061\/revisions\/9101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/media\/9008"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=9061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/categories?post=9061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/tags?post=9061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}