{"id":8209,"date":"2019-09-29T11:50:18","date_gmt":"2019-09-29T11:50:18","guid":{"rendered":"https:\/\/2020.prague.wordcamp.org\/?p=8209"},"modified":"2019-10-01T16:34:23","modified_gmt":"2019-10-01T14:34:23","slug":"ohlednuti-za-minulym-rocnikem","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2020\/ohlednuti-za-minulym-rocnikem\/","title":{"rendered":"Ohl\u00e9dnut\u00ed za minul\u00fdm ro\u010dn\u00edkem&#8230;"},"content":{"rendered":"\n<p><strong>Minul\u00fd ro\u010dn\u00edk konference byl rekordn\u00ed v po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f, a proto si ho chceme p\u0159ipomenout. Pokud v\u00e1m uteklo n\u011bkter\u00e9 z lo\u0148sk\u00fdch t\u00e9mat, nezoufejte. Sestavili jsme p\u0159ehled toho, co zazn\u011blo v programu \u0161est\u00e9ho ro\u010dn\u00edku nejv\u011bt\u0161\u00ed wordpressov\u00e9 konference v \u010cR &#8211; WordCamp Praha 2019. <\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co zazn\u011blo na WordCamp Praha 2019<\/strong><\/h2>\n\n\n\n<p><em><strong><a href=\"https:\/\/www.youtube.com\/playlist?list=PL4mDPhqGGoMPFUzTDobhXmiNHlfVq_y2Y\">10 p\u0159edn\u00e1\u0161ek<\/a>, 2 p\u0159\u00edpadov\u00e9 studie, 2 workshopy a <a href=\"https:\/\/www.youtube.com\/playlist?list=PL4mDPhqGGoMMlPOlis7zS89op-iGendIs\">1 kucha\u0159ka<\/a><\/strong><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sekce pro u\u017eivatele<\/strong><\/h4>\n\n\n\n<p>V u\u017eivatelsk\u00e9 sekci zazn\u011bla velmi zaj\u00edmav\u00e1 a aktu\u00e1ln\u011b \u017e\u00e1dan\u00e1 t\u00e9mata. Jako prvn\u00ed za advok\u00e1tn\u00ed kancel\u00e1\u0159 e-legal promluvila Petra Dolej\u0161ov\u00e1 s aktu\u00e1ln\u011b velmi podce\u0148ovan\u00fdm t\u00e9matem \u2013 <a href=\"https:\/\/drive.google.com\/open?id=1PvrXbbb79a1DaXUmM9n0RKk_kdSSPQRu\">autorsk\u00e9 pr\u00e1vo v digit\u00e1lu.<\/a>&nbsp;<br><\/p>\n\n\n\n<p>Neust\u00e1l\u00e9 aktualizace ve WordPressu zamot\u00e1vaj\u00ed hlavu i zku\u0161en\u00fdm u\u017eivatel\u016fm. S t\u00edm hned po paragrafech pomohl svou prezentac\u00ed Tom\u00e1\u0161 Cirkl a jeho <a href=\"https:\/\/docs.google.com\/presentation\/d\/13Zs19YdmxH-7CznhYqBvdVqaZIrQ2ZBjaovg_aopC2E\/edit#slide=id.p1\">\u201czm\u011bny ve WordPressu za posledn\u00edch 5 let\u201d<\/a>.&nbsp;<\/p>\n\n\n\n<p>P\u0159ed ob\u011bdem, tak trochu t\u00e9maticky, naserv\u00edrovali \u010dlenov\u00e9 organiz\u00e1torsk\u00e9ho t\u00fdmu horkou novinku minul\u00e9ho ro\u010dn\u00edku s n\u00e1zvem &#8211; <strong>WordPress kucha\u0159ka<\/strong>. Jednalo se o s\u00e9rii <a href=\"https:\/\/www.youtube.com\/playlist?list=PL4mDPhqGGoMMlPOlis7zS89op-iGendIs\">miniworkshop\u016f<\/a>, kterou vedli vybran\u00ed odborn\u00edci z t\u00fdmu. Ti zde prob\u00edrali s u\u017eivateli nej\u010dast\u011bj\u0161\u00ed probl\u00e9my, kter\u00fdm v\u00edce \u010di m\u00e9n\u011b zku\u0161en\u00ed u\u017eivatel\u00e9 \u010dasto \u010del\u00ed. Letos se probralo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tipy a triky s Gutenbergem<\/li><li>Nastaven\u00ed bezpe\u010dnostn\u00edho pluginu <a href=\"https:\/\/cs.wordpress.org\/plugins\/wordfence\/\">WordFence<\/a><\/li><li>Migrace webu na HTTPS nebo na jinou dom\u00e9nu<\/li><li>P\u0159\u00edprava prodejn\u00edho formul\u00e1\u0159e<\/li><li>\u0158e\u0161en\u00ed probl\u00e9m\u016f s odchoz\u00edmi e-maily<\/li><li>Anal\u00fdza rychlosti webu a nastaven\u00ed <a href=\"https:\/\/cs.wordpress.org\/plugins\/wp-super-cache\/\">WP Super Cache<\/a><\/li><\/ul>\n\n\n\n<p><strong>CRO a UX expert Ondra Ilin\u010dev<\/strong> v\u011b\u0159\u00ed, \u017ee kde jsou pen\u00edze, tam jsou i formul\u00e1\u0159e. Ve sv\u00e9 p\u0159\u00edpadov\u00e9 studii uk\u00e1zal, jak dob\u0159e se daj\u00ed zpracovat a co lze s nimi d\u011blat. V\u0161e postavil na zku\u0161enostech z praxe a uvedl<a href=\"https:\/\/onedrive.live.com\/?authkey=%21ADXF6c9iARfhbkM&amp;cid=6CA32F66C4A690E5&amp;id=6CA32F66C4A690E5%21102211&amp;parId=6CA32F66C4A690E5%218394&amp;o=OneUp\"> 13 tip\u016f, jak usp\u011bt s t\u011bmi nejlep\u0161\u00edmi.&nbsp;<\/a><br><\/p>\n\n\n\n<p>Jak dokonale vyladit brand a vyhnout se \u010dasto opakovan\u00fdm \u201ch\u0159\u00edch\u016fm\u201d p\u0159i budov\u00e1n\u00ed zna\u010dky? <a href=\"https:\/\/speakerdeck.com\/cahlik\/sedm-smrtelnych-hrichu-znacek\">S t\u00edm nejlep\u0161\u00edm i nejhor\u0161\u00edm<\/a>, co zn\u00e1 ze sv\u00e9 letit\u00e9 praxe v oboru online marketingu, p\u0159i\u0161el <strong>Brand konzultant<\/strong> <strong>Pavel Cahl\u00edk<\/strong>.<br><\/p>\n\n\n\n<p>Zn\u00e1te dob\u0159e sv\u00e9 z\u00e1kazn\u00edky? \u017de je velmi d\u016fle\u017eit\u00e9 v\u011bd\u011bt, co pot\u0159ebuj\u00ed a zda rozum\u00ed obsahu va\u0161eho webu, <a href=\"https:\/\/2019.prague.wordcamp.org\/files\/2018\/12\/Wordcamp-slideshare.pdf\">s t\u00edm v\u0161\u00edm do programu p\u0159isp\u011bl<\/a> <strong>UX expert Michal Voj\u00e1k<\/strong>, spoluzakladatel firmy AW-DEW.<br><\/p>\n\n\n\n<p>Jak na PPC reklamu? <strong>Odborn\u00edk na PPC, UX a SEO, Petr Lipovsk\u00fd<\/strong>, odhalil <a href=\"https:\/\/docs.google.com\/presentation\/d\/1Es4RPuvkPsrov6JFIvGLBbt10IeA_dgiVrEkTvUDxQM\/edit?fbclid=IwAR0N5iraMH54Ua1B4EbPK3MsGdlAvDIGO5qcgpMHc7n7B_0fa8Z_9MfY3_4#slide=id.p\">z\u00e1kladn\u00ed p\u0159edpoklady<\/a> pro to, aby byla pr\u00e1v\u011b ta va\u0161e \u00fasp\u011b\u0161n\u00e1, a t\u00edm i poutav\u011b zavr\u0161il u\u017eivatelskou sekci WordCamp Praha 2019.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sekce pro v\u00fdvoj\u00e1\u0159e<\/strong> <\/h4>\n\n\n\n<p>V\u00fdvoj\u00e1\u0159sk\u00e1 sekce byla zam\u011b\u0159ena v\u00edce do hloubky WordPressu. Program\u00e1to\u0159i nebo pokro\u010dilej\u0161\u00ed u\u017eivatel\u00e9 si tak u\u017eili t\u00e9mata v\u011bnuj\u00edc\u00ed se nap\u0159\u00edklad technick\u00e9mu SEO, v\u00fdvoji \u0161ablon nebo st\u00e1le pon\u011bkud hork\u00e9mu t\u00e9matu \u2013 editoru Gutenberg. Program konference obohatili i zahrani\u010dn\u00ed speake\u0159i, kte\u0159\u00ed sv\u00e9 p\u0159edn\u00e1\u0161ky vedli v angli\u010dtin\u011b.&nbsp;<br><\/p>\n\n\n\n<p>Optimalizovat web pro vyhled\u00e1va\u010de je v online sv\u011bt\u011b nevyhnuteln\u00e9. Bohu\u017eel samotn\u00e9 SEO je velmi obs\u00e1hl\u00fd obor. Tak hodnot\u00ed situaci zn\u00e1m\u00fd \u010desk\u00fd <strong>SEO konzultant Pavel Ungr<\/strong>. V\u011b\u0159\u00ed, \u017ee technick\u00e9 SEO je jedin\u00e9, kter\u00e9 lze m\u00edt pod kontrolou. Proto se mu podrobn\u011b v\u011bnoval ve sv\u00e9 p\u0159edn\u00e1\u0161ce \u2013 <a href=\"https:\/\/2019.prague.wordcamp.org\/files\/2018\/12\/Technick%C3%A9-SEO-na-WordPressu.pdf\">technick\u00e9 SEO od A do Z<\/a>.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p><strong>Borek Bernard<\/strong> je <strong>zakladatel webu VersionPress<\/strong>. Jak s\u00e1m \u0159\u00edk\u00e1 \u2013 m\u00e1 r\u00e1d front-end. Sv\u00e9 publikum tedy <a href=\"https:\/\/www.slideshare.net\/borekb\/wordpress-gatsby\">sezn\u00e1mil se \u0161ablonou Gatsby.js<\/a>, frontendov\u00fdm frameworkem, kter\u00fd lze vyu\u017e\u00edt s libovoln\u00fdm backendem v\u010detn\u011b WordPressu.<br><\/p>\n\n\n\n<p>Provozovatel\u00e9 e-shop\u016f jist\u011b ocenili p\u0159\u00ednosn\u00fd workshop <strong>Vl\u00e1di Mus\u00edlka<\/strong>, kter\u00fd se v\u011bnoval <a href=\"https:\/\/speakerdeck.com\/musilda\/testovani-woocommerce\">\u010dast\u00fdm probl\u00e9m\u016fm WooCommerce a jejich n\u00e1sledn\u00e9mu \u0159e\u0161en\u00ed<\/a>, kter\u00e9 tento plugin doprov\u00e1z\u00ed.&nbsp;<br><\/p>\n\n\n\n<p>Dal\u0161\u00ed p\u0159\u00edpadovou studii uvedl <strong>Jan Bien \u2013 v\u00fdvoj\u00e1\u0159 web\u016f<\/strong> a webov\u00fdch prezentac\u00ed na m\u00edru s WordPress administrac\u00ed. S implementac\u00ed WordPressu pomohl nap\u0159\u00edklad firm\u011b Seznam.cz. Jak\u00e9 nej\u010dast\u011bj\u0161\u00ed probl\u00e9my s nimi \u0159e\u0161il? I to bylo obsahem <a href=\"https:\/\/www.webmistr.wtf\/f\/wordcamp-2019.pdf\">jeho prezentace<\/a>.<br><\/p>\n\n\n\n<p>Gutenberg rozd\u011blil v\u00fdvoj\u00e1\u0159e i u\u017eivatele pracuj\u00edc\u00ed s WordPressem na dv\u011b skupiny. Jedni ho zbo\u017e\u0148uj\u00ed a jin\u00ed mu zas nemohou p\u0159ij\u00edt na chu\u0165. Prvn\u00edm zahrani\u010dn\u00edm p\u0159edn\u00e1\u0161ej\u00edc\u00edm byl <strong>Fellyph Cintra<\/strong>, kter\u00fd se Gutenbergu ve sv\u00e9 <a href=\"https:\/\/www.slideshare.net\/fellyph\/work-smart-with-gutenberg-fellyph-cintra-134127640\">p\u0159edn\u00e1\u0161ce v\u011bnoval a pokusil se vyzdvihnout jeho siln\u00e9 str\u00e1nky<\/a>.<br><\/p>\n\n\n\n<p><strong>Rodolfo Melogli<\/strong> se ve <a href=\"https:\/\/www.slideshare.net\/BusinessBloomer\/10-php-snippets-to-increase-woocommerce-sales\">sv\u00e9 p\u0159edn\u00e1\u0161ce<\/a> v\u011bnoval nejprve strategi\u00edm na podporu prodeje eshop\u016f a pak se zam\u011b\u0159il na jejich implementaci. A to kompletn\u011b bez pomoci zbyte\u010dn\u00fdch plugin\u016f pomoc\u00ed p\u00e1r \u0159\u00e1dk\u016f k\u00f3du, kter\u00e9 si zvl\u00e1dne do sv\u00e9 \u0161ablony vlo\u017eit ka\u017ed\u00fd<\/p>\n\n\n\n<p><strong>Dario Jazbec Hrvatin<\/strong> z <strong>OnTheGoSystems (WPML, Toolset)<\/strong> p\u0159edstavil zaj\u00edmav\u00e9 t\u00e9ma: Propojen\u00ed mezi p\u0159\u00edsp\u011bvky a jejich mo\u017en\u00e9 vyu\u017eit\u00ed ve WordPressu pro tvorbu i velice komplexn\u00edho, dob\u0159e strukturovan\u00e9ho obsahu. Uvedl n\u011bkolik plug-in\u016f, kter\u00e9 danou funkcionalitu nab\u00edz\u00ed a <a href=\"https:\/\/docs.google.com\/presentation\/d\/1VJc4enSsgtmUaCtycYmz_D2xFwy9f8gejh9mTELh_mM\/edit?usp=sharing\">porovnal jejich v\u00fdhody i slabiny.<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159ij\u010fte na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk WordCamp Praha 2020<\/strong>!<\/h2>\n\n\n\n<p>P\u0159\u00ed\u0161t\u00ed rok se m\u016f\u017eete t\u011b\u0161it na minim\u00e1ln\u011b stejn\u011b dobr\u00fd program, na zcela nov\u00e9 <a href=\"https:\/\/www.cubexcentrum.cz\/\">prostory<\/a>, v\u00fdborn\u00fd catering, nov\u011b z\u00edskan\u00e9 kontakty d\u00edky spoust\u011b zaj\u00edmav\u00fdch lid\u00ed a hlavn\u011b na pozitivn\u00ed atmosf\u00e9ru! P\u0159ij\u00edt m\u016f\u017eete nejen jako div\u00e1k, ale i jako <a href=\"https:\/\/2020.prague.wordcamp.org\/?p=8193\">p\u0159edn\u00e1\u0161ej\u00edc\u00ed<\/a>. Tak se p\u0159ihlaste a t\u0159eba se zde v dal\u0161\u00edm roce objev\u00ed pr\u00e1v\u011b va\u0161e t\u00e9ma. \ud83d\ude42\u00a0<\/p>\n\n\n\nTak nev\u00e1hejte a <a class=\"button\" href=\"https:\/\/www.wordcamppraha.cz\/platba-vstupenek\/\">kupte si vstupenku<\/a> na dal\u0161\u00ed ro\u010dn\u00edk!\n","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd ro\u010dn\u00edk konference byl rekordn\u00ed v po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f, a proto si ho chceme p\u0159ipomenout. Pokud v\u00e1m uteklo n\u011bkter\u00e9 z lo\u0148sk\u00fdch t\u00e9mat, nezoufejte. Sestavili jsme p\u0159ehled toho, co zazn\u011blo v programu \u0161est\u00e9ho ro\u010dn\u00edku nejv\u011bt\u0161\u00ed wordpressov\u00e9 konference v \u010cR &#8211; WordCamp Praha 2019.<\/p>\n","protected":false},"author":16281554,"featured_media":8259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2020\/files\/2019\/09\/ohlednuti_za_minulym_rocnikem.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/8209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/16281554"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/comments?post=8209"}],"version-history":[{"count":15,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/8209\/revisions"}],"predecessor-version":[{"id":8277,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/8209\/revisions\/8277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/media\/8259"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=8209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/categories?post=8209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2020\/wp-json\/wp\/v2\/tags?post=8209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}