{"id":4988,"date":"2018-12-06T11:02:15","date_gmt":"2018-12-06T10:02:15","guid":{"rendered":"https:\/\/2019.prague.wordcamp.org\/?post_type=wcb_speaker&#038;p=4988"},"modified":"2019-02-19T11:22:28","modified_gmt":"2019-02-19T10:22:28","slug":"petr-lipovsky","status":"publish","type":"wcb_speaker","link":"https:\/\/prague.wordcamp.org\/2019\/speaker\/petr-lipovsky\/","title":{"rendered":"Petr Lipovsk\u00fd"},"content":{"rendered":"<p>Petr Lipovsk\u00fd si pro\u0161el na za\u010d\u00e1tku rol\u00ed obcho\u010f\u00e1ka, kter\u00fd reklamu pouze prod\u00e1val, pozd\u011bji i tu PPC a \u0159e\u0161il pro klienty reklamn\u00ed strategie. Pozd\u011bji p\u0159idal k PPC i SEO a navrhov\u00e1n\u00ed web\u016f a e-shop\u016f, aby nejen reklama byla lep\u0161\u00ed.<\/p>\n<p>Po p\u00e1r letech mu v\u0161ak p\u0159i\u0161lo, \u017ee ve vztahu ke klientovi jde prim\u00e1rn\u011b agentur\u00e1m o zisk pro sebe a \u017ee p\u0159\u00ednos pro klienta je a\u017e na druh\u00e9m m\u00edst\u011b. Proto se v t\u00e9 dob\u011b rozhodl, \u017ee odejde na volnou nohu a od t\u00e9 doby pro klienty nej\u010dast\u011bji \u0159e\u0161\u00ed v\u011bci t\u00fdkaj\u00edc\u00ed se pr\u00e1v\u011b on-line marketingu, a\u0165 u\u017e je to spr\u00e1va PPC kampan\u00ed (p\u0159ev\u00e1\u017en\u011b Ads a Sklik) nebo dal\u0161\u00ed doporu\u010den\u00ed a konzultace v SEO \u010di UX pro webov\u00e9 str\u00e1nky nebo e-shopy.<\/p>\n<p><strong>T\u00e9ma:<\/strong><em>\u00a0Jak za\u010d\u00edt s PPC reklamou<\/em><\/p>\n<p><strong><a href=\"https:\/\/2019.prague.wordcamp.org\/petr-lipovsky-predpoklady-uspesne-ppc-kampane\/\">Petr Lipovsk\u00fd \u2013 p\u0159edpoklady \u00fasp\u011b\u0161n\u00e9 PPC kampan\u011b<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petr Lipovsk\u00fd si pro\u0161el na za\u010d\u00e1tku rol\u00ed obcho\u010f\u00e1ka, kter\u00fd reklamu pouze prod\u00e1val, pozd\u011bji i tu PPC a \u0159e\u0161il pro klienty reklamn\u00ed strategie. Pozd\u011bji p\u0159idal k PPC i SEO a navrhov\u00e1n\u00ed web\u016f a e-shop\u016f, aby nejen reklama byla lep\u0161\u00ed. Po p\u00e1r letech mu v\u0161ak p\u0159i\u0161lo, \u017ee ve vztahu ke klientovi jde prim\u00e1rn\u011b agentur\u00e1m o zisk pro &hellip; <a href=\"https:\/\/prague.wordcamp.org\/2019\/speaker\/petr-lipovsky\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Petr Lipovsk\u00fd<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-4988","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheJu3-1is","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/4988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=4988"}],"version-history":[{"count":5,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/4988\/revisions"}],"predecessor-version":[{"id":5872,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/4988\/revisions\/5872"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=4988"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/speaker_group?post=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}