{"id":5691,"date":"2019-02-08T10:29:21","date_gmt":"2019-02-08T09:29:21","guid":{"rendered":"https:\/\/2019.prague.wordcamp.org\/?p=5691"},"modified":"2019-02-08T11:33:37","modified_gmt":"2019-02-08T10:33:37","slug":"pavel-cahlik-sex-drogy-rock-roll-a-vas-brand","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2019\/pavel-cahlik-sex-drogy-rock-roll-a-vas-brand\/","title":{"rendered":"Pavel Cahl\u00edk &#8211; sex, drogy, rock &amp; roll a v\u00e1\u0161 brand"},"content":{"rendered":"<h2>Na WordCampu 2019 bude\u0161 p\u0159edn\u00e1\u0161et, ale z\u00e1rove\u0148 jsi i \u010dlenem organiza\u010dn\u00edho t\u00fdmu. Co t\u011b motivovalo se p\u0159ipojit?<\/h2>\n<p>S WordPressem p\u0159ich\u00e1z\u00edm do kontaktu snad u ka\u017ed\u00e9ho projektu do kter\u00e9ho vstoup\u00edm. V dobr\u00e9m i zl\u00e9m. Tak se o komunitu zaj\u00edm\u00e1m trochu v\u00edce ne\u017e b\u011b\u017en\u00fd u\u017eivatel. A kdy\u017e jsem zachytil nab\u00eddku od Adama Laity, tak jsem to prost\u011b zkusil. A byl jsem r\u00e1d, kdy\u017e mi dal p\u0159\u00edle\u017eitost se na tom v\u0161em pod\u00edlet. To plat\u00ed i o p\u0159edn\u00e1\u0161en\u00ed. I kdy\u017e to tak nevypad\u00e1, tak je marketing, pota\u017emo brand building, s WordPressem \u00fazce spojen\u00fd. Ka\u017ed\u00fd v\u00e1s bude posuzovat podle va\u0161\u00ed v\u00fdkladn\u00ed sk\u0159\u00edn\u011b &#8211; z\u00e1kazn\u00edci, konkurence nebo Google.<\/p>\n<h2>Z na\u0161\u00ed d\u0159\u00edv\u011bj\u0161\u00ed konverzace v\u00edm, \u017ees vedl kurzy zam\u011b\u0159en\u00e9 na WordPress, co konkr\u00e9tn\u011b jsi u\u010dil?<\/h2>\n<p>Sna\u017eil jsem se lidem zprost\u0159edkovat z\u00e1klady WordPressu. M\u00fdm c\u00edlem ale nebylo, aby po jednom podve\u010deru odch\u00e1zeli s n\u011bjak\u00fdmi str\u00e1nkami. Cht\u011bl jsem, aby pochopili, jak\u00e1 je filozofie cel\u00e9ho ekosyst\u00e9mu. Aby v\u011bd\u011bli pro\u010d n\u011bkter\u00e9 v\u011bci ned\u011blat a pro\u010d by se naopak m\u011bli zam\u011b\u0159it na jin\u00e9. To si mysl\u00edm, \u017ee se povedlo.<\/p>\n<h2>Popisuje\u0161 se jako brandov\u00fd specialista, co si pod t\u00edm m\u00e1 \u010dlov\u011bk p\u0159edstavit a jak\u00fd je tv\u016fj typick\u00fd klient?<\/h2>\n<p>T\u0159eba na soci\u00e1ln\u00edch profilech m\u00e1m ale naps\u00e1no marketing bitch. Jdu s ka\u017ed\u00fdm, pokud to stoj\u00ed za to. \ud83d\ude42 R\u00e1d nastavuji zna\u010dky tak, aby sv\u00fdm majitel\u016fm vyd\u011bl\u00e1valy a z\u00e1kazn\u00edk\u016fm d\u00e1valy radost a u\u017eitek. Dostat se do toho bodu je pro m\u011b v\u017edy vrchol.<\/p>\n<h2>Kdy\u017e u\u017e jsme u brandu tv\u00e1 p\u0159edn\u00e1\u0161ka se mu bude v\u011bnovat, pro\u010d vlastn\u011b takov\u00fd poutav\u00fd n\u00e1zev? S \u010d\u00edm hodl\u00e1\u0161 na\u0161e n\u00e1v\u0161t\u011bvn\u00edky \u201croztan\u010dit\u201d?<\/h2>\n<p>No, co si budeme pov\u00eddat, cht\u011bl jsem na p\u0159edn\u00e1\u0161ku nahnat co nejv\u00edce lid\u00ed. \ud83d\ude09 Ale rozhodn\u011b to nebyla jen pr\u00e1zdn\u00e1 lest. Tak trochu douf\u00e1m, \u017ee n\u011bkter\u00fdm s\u00e1hnu do sv\u011bdom\u00ed. Ono je fakt lehk\u00fd zaujmout obalem nebo l\u00edbiv\u00fdm sloganem. Pokud ale ten zbytek nesed\u00ed, tak je to jako kdyby Karel Gott zp\u00edval n\u011bco od AC\/DC. Bo\u017ee ale naopak by to byla j\u00edzda. A to je s\u00edla zna\u010dky. Kdy\u017e ji m\u00e1te dob\u0159e zvl\u00e1dnutou, projde v\u00e1m skoro v\u0161echno.<\/p>\n<h2>M\u00e1\u0161 za sebou n\u011bkolik kari\u00e9rn\u00edch postup\u016f, nep\u0159em\u00fd\u0161lel si n\u011bkdy nad podnik\u00e1n\u00edm na voln\u00e9 noze?<\/h2>\n<p>Pro v\u0161echny &#8211; to nebyla pl\u00e1novan\u00e1 ot\u00e1zka \ud83d\ude00 . M\u00e1m to v pl\u00e1nu v l\u00e9t\u011b. Star\u00e1m se te\u010f o zna\u010dku Blesk a Aha! a zku\u0161enosti (nejen) z t\u00e9hle j\u00edzdy chci p\u0159etvo\u0159it v samostatn\u00fd projekt. Formu zat\u00edm lad\u00edm. Ale nuda to nebude.<\/p>\n<h2>Je\u0161t\u011b n\u00e1m pov\u011bz co d\u011bl\u00e1 brandov\u00fd specialista ve voln\u00e9m \u010dase&#8230; pokud n\u011bjak\u00fd m\u00e1\u0161?<\/h2>\n<p>Voln\u00fd \u010das nen\u00ed takov\u00fd probl\u00e9m. V jist\u00e9m bodu pochop\u00ed\u0161, \u017ee si ho mus\u00ed\u0161 ud\u011blat\u2026 A v podstat\u011b ho d\u011bl\u00edm mezi drahou polovi\u010dku, psa, knihy a gau\u010d. Pro n\u011bkoho nuda. Pro m\u011b zen.\u00a0\ud83d\ude0e<\/p>\n<p><a class=\"btn-pozvanka\" href=\"\/vstupenky\/\"><span style=\"color: #fff\">Kupte si vstupenku a p\u0159ij\u010fte na WordCamp<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na WordCampu 2019 bude\u0161 p\u0159edn\u00e1\u0161et, ale z\u00e1rove\u0148 jsi i \u010dlenem organiza\u010dn\u00edho t\u00fdmu. Co t\u011b motivovalo se p\u0159ipojit? S WordPressem p\u0159ich\u00e1z\u00edm do kontaktu snad u ka\u017ed\u00e9ho projektu do kter\u00e9ho vstoup\u00edm. V dobr\u00e9m i zl\u00e9m. Tak se o komunitu zaj\u00edm\u00e1m trochu v\u00edce ne\u017e b\u011b\u017en\u00fd u\u017eivatel. A kdy\u017e jsem zachytil nab\u00eddku od Adama Laity, tak jsem to prost\u011b &hellip; <a href=\"https:\/\/prague.wordcamp.org\/2019\/pavel-cahlik-sex-drogy-rock-roll-a-vas-brand\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Pavel Cahl\u00edk &#8211; sex, drogy, rock &amp; roll a v\u00e1\u0161 brand<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":5698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[750975],"tags":[],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2019\/files\/2019\/02\/image_from_ios.jpg?fit=2503%2C1669&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3ys-1tN","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":7,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"predecessor-version":[{"id":5738,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5691\/revisions\/5738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/5698"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}