{"id":5186,"date":"2019-01-16T21:38:53","date_gmt":"2019-01-16T20:38:53","guid":{"rendered":"https:\/\/2019.prague.wordcamp.org\/?p=5186"},"modified":"2019-02-08T11:32:57","modified_gmt":"2019-02-08T10:32:57","slug":"pavel-ungr-bourani-bariery-mezi-vyvojarem-a-seo-specialistou","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2019\/pavel-ungr-bourani-bariery-mezi-vyvojarem-a-seo-specialistou\/","title":{"rendered":"S Pavlem Ungrem o bour\u00e1n\u00ed bari\u00e9ry mezi v\u00fdvoj\u00e1\u0159em a SEO specialistou"},"content":{"rendered":"

Jsi\u00a0zn\u00e1m\u00fd \u010desk\u00fd SEO konzultant a m\u011b by zaj\u00edmalo, jestli optimalizace byla tvou prvn\u00ed specializac\u00ed, kdy\u017e si v digit\u00e1lu za\u010d\u00ednal.<\/b><\/h2>\n

Pokud jako „digit\u00e1l“ vn\u00edm\u00e1me online segment, tak ano. Neza\u010d\u00ednal jsem v marketingu, ale d\u011blal jsem weby. Jednoduch\u00e9 firemn\u00ed prezentace za p\u00e1r korun, kde jsem se nau\u010dil nastavovat hosting a ps\u00e1t dob\u0159e HTML a CSS \u0161ablony (na tehdej\u0161\u00ed dobu), ale neum\u011bl jsem programovat. \u010casem jsme p\u0159e\u0161el na\u00a0jednoduch\u00e9\u00a0CMS Made Simple, proto\u017ee tehdy nebyl WordPress ani tak roz\u0161\u00ed\u0159en\u00fd, ani tak\u00a0jednoduch\u00fd.<\/p>\n

Pracoval jsi pro n\u011bkolik zn\u00e1m\u00fdch digit\u00e1ln\u00edch agentur, na jakou vzpom\u00edn\u00e1\u0161 nejrad\u011bji?<\/b><\/h2>\n

T\u011b\u017eko \u0159\u00edct. V\u0161echny m\u011bly n\u011bco do sebe. Etnetera mn\u011b uk\u00e1zala za\u010d\u00e1tky v agentur\u00e1ch a nastavila la\u0165ku pekeln\u011b vysoko. Ataxo je moje srde\u010dn\u00ed z\u00e1le\u017eitost, kde jsem se nau\u010dil opravdu hodn\u011b a lidi na mne byli opravdu hodn\u00ed a dodnes se s nimi r\u00e1d\u00a0setk\u00e1v\u00e1m. „H\u00e1jedni\u010dka“ m\u011bla super kolektiv a poskytla mn\u011b obrovsk\u00e9 mno\u017estv\u00ed p\u0159\u00edle\u017eitost\u00ed. Nelituju ani\u00a0jednoho\u00a0a na v\u0161echny r\u00e1d vzpom\u00edn\u00e1m.<\/p>\n

Existuje n\u011bjak\u00fd sm\u011br, kter\u00fdm se SEO v posledn\u00ed dob\u011b ub\u00edr\u00e1, anebo se sp\u00ed\u0161 jedn\u00e1 o postupn\u00e9 vylep\u0161ov\u00e1n\u00ed?<\/strong><\/h2>\n

SEO roky d\u011bl\u00e1 to sam\u00e9. Kvalitn\u00ed weby, kter\u00e9 poskytuj\u00ed dobr\u00e9 odpov\u011bdi. To je z\u00e1klad, kter\u00fd se nem\u011bn\u00ed u\u017e od 90. let. To, \u017ee se to \u010dasto ned\u011blalo, je bohu\u017eel v\u011bc jin\u00e1. Pravdou ale je, \u017ee posledn\u00ed dobou n\u00e1m do SEO vstupuj\u00ed nov\u00e9 aspekty, kter\u00e9 jsou nesm\u00edrn\u011b zaj\u00edmav\u00e9. A\u0165 je to hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed, strojov\u00e9 u\u010den\u00ed a v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed s \u010d\u00edm d\u00e1l t\u00edm m\u00e9n\u011b viditeln\u00fdmi p\u0159irozen\u00fdmi v\u00fdsledky. A to je pro n\u00e1s konzultanty obrovsk\u00e1 v\u00fdzva. A bl\u00ed\u017e\u00edc\u00ed se krize tu situaci tak \u00fapln\u011b nezlep\u0161uje. Vyhled\u00e1va\u010de se st\u00e1le zlep\u0161uj\u00ed a\u00a0vyv\u00edjej\u00ed\u00a0a my se mus\u00edme p\u0159izp\u016fsobit.\u00a0Jestli\u00a0je i SEO lep\u0161\u00ed? Nev\u00edm, ale asi ano.\u00a0Lid\u00e9 pras\u00ed \u010d\u00edm d\u00e1l t\u00edm m\u00e9n\u011b \ud83d\ude42<\/p>\n

V posledn\u00ed dob\u011b \u0161kol\u00ed\u0161 technick\u00e9 SEO, kter\u00e9 bude i sou\u010d\u00e1st\u00ed tv\u00e9 p\u0159edn\u00e1\u0161ky. M\u016f\u017ee\u0161 n\u00e1m o tom \u0159\u00edct v\u00edce?<\/b><\/h2>\n

Technick\u00e9 SEO m\u00e1 kouzlo v tom, \u017ee ten obrovsk\u00fd bal\u00edk v\u011bc\u00ed, kter\u00e9 SEO obsahuje, nem\u00e1m vlastn\u011b v\u016fbec pod kontrolou. Technick\u00e9 SEO je v z\u00e1sad\u011b jedin\u00e1 v\u011bc, kterou m\u016f\u017eeme m\u00edt pod kontrolou. V tom je to unikum. A mysl\u00edm, \u017ee technick\u00e9 SEO bude d\u016fle\u017eitou \u010d\u00e1st\u00ed SEO i do budoucna.<\/p>\n

Pokud z\u016fstaneme u tohoto t\u00e9matu, jak bys hodnotil stav pov\u011bdom\u00ed v\u00fdvoj\u00e1\u0159\u016f?<\/b><\/h2>\n
Zlep\u0161uje se! Samoz\u0159ejm\u011b st\u00e1le nar\u00e1\u017e\u00edm na jistou formu uzav\u0159enosti v tom, \u017ee n\u011bkte\u0159\u00ed v\u00fdvoj\u00e1\u0159i si mysl\u00ed, \u017ee web je tu do toho, aby se naprogramoval, a to je to z\u00e1sadn\u00ed. M\u00e1lokdy si uv\u011bdomuj\u00ed, \u017ee je to jen n\u00e1stroj k tomu, aby vyd\u011bl\u00e1val pen\u00edze, a tomu se v\u0161e mus\u00ed pod\u0159\u00eddit. I ten v\u00fdvoj. Tak\u017ee n\u011bkdy to nem\u016f\u017ee b\u00fdt program\u00e1torsky \u010dist\u00e9, ale mus\u00ed to 100 % fungovat. A SEO je \u010d\u00e1st, kterou mus\u00ed alespo\u0148 na z\u00e1kladn\u00ed \u00farovni ovl\u00e1dat. Co\u017e se na\u0161t\u011bst\u00ed d\u011bje \u010d\u00edm d\u00e1l t\u00edm v\u00edc.<\/div>\n

Mimochodem p\u00ed\u0161e\u0161 sv\u016fj blog o rumech –\u00a0rumrock.cz<\/a>, jak tento n\u00e1pad vznikl?<\/b><\/h2>\n

Pracuju pro Alkohol.cz a rumy se krom pr\u00e1ce staly i m\u00fdm kon\u00ed\u010dkem. A ka\u017edou chv\u00edli se m\u011b n\u011bkdo ptal na doporu\u010den\u00ed. A tak jsme se rozhodl, \u017ee to budu sepisovat a pak bude sta\u010dit jen odkazovat a u\u0161et\u0159\u00edm \u010das.<\/p>\n

Posledn\u00ed dotaz – jak\u00fd rum bys n\u00e1m doporu\u010dil na zimn\u00ed zah\u0159\u00e1t\u00ed? \ud83d\ude42<\/b><\/h2>\n

Rozhodn\u011b Autentic\u00f3 Nat\u00edvo overproof<\/em> se skv\u011blou chut\u00ed \u010dokol\u00e1dy. M\u016f\u017eete ho koupit u n\u00e1s<\/a>. Je docela levn\u00e9 a velmi, velmi dobr\u00e9.<\/p>\n

A na konec bych se je\u0161t\u011b na chvilku vr\u00e1til k p\u0159edn\u00e1\u0161ce. Pokud se na mou p\u0159edn\u00e1\u0161ku chyst\u00e1te, vypl\u0148te mi jednoduch\u00fd dotazn\u00edk<\/a> kdo jste a co v\u00e1s na technick\u00e9m SEO nejv\u00edce zaj\u00edm\u00e1. P\u0159edn\u00e1\u0161ku podle toho p\u0159izp\u016fsob\u00edm.<\/p>\n

Kupte si vstupenku a p\u0159ij\u010fte na WordCamp<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jsi\u00a0zn\u00e1m\u00fd \u010desk\u00fd SEO konzultant a m\u011b by zaj\u00edmalo, jestli optimalizace byla tvou prvn\u00ed specializac\u00ed, kdy\u017e si v digit\u00e1lu za\u010d\u00ednal. Pokud jako „digit\u00e1l“ vn\u00edm\u00e1me online segment, tak ano. Neza\u010d\u00ednal jsem v marketingu, ale d\u011blal jsem weby. Jednoduch\u00e9 firemn\u00ed prezentace za p\u00e1r korun, kde jsem se nau\u010dil nastavovat hosting a ps\u00e1t dob\u0159e HTML a CSS \u0161ablony (na … Pokra\u010dov\u00e1n\u00ed textu S Pavlem Ungrem o bour\u00e1n\u00ed bari\u00e9ry mezi v\u00fdvoj\u00e1\u0159em a SEO specialistou<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":5208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[750975],"tags":[],"class_list":["post-5186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2019\/files\/2019\/01\/pavel-ungr-10.jpg?fit=900%2C600&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3ys-1lE","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=5186"}],"version-history":[{"count":9,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5186\/revisions"}],"predecessor-version":[{"id":5737,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5186\/revisions\/5737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=5186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}