{"id":5182,"date":"2019-01-29T10:00:03","date_gmt":"2019-01-29T09:00:03","guid":{"rendered":"https:\/\/2019.prague.wordcamp.org\/?p=5182"},"modified":"2019-02-08T11:34:13","modified_gmt":"2019-02-08T10:34:13","slug":"ondra-ilincev-webove-formulare-bez-dojmologie","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2019\/ondra-ilincev-webove-formulare-bez-dojmologie\/","title":{"rendered":"Ondra Ilin\u010dev – webov\u00e9 formul\u00e1\u0159e bez dojmologie"},"content":{"rendered":"

Vystudoval jsi architekturu, pro\u010d jsi \u201cutekl\u201d k online marketingu?<\/b><\/h2>\n

Vprost\u0159ed studi\u00ed jsem zjistil, \u017ee m\u011b bav\u00ed ty v\u011bci sp\u00ed\u0161 prezentovat, ne\u017e \u0159e\u0161it, kudy vedou trubky kanalizace. To hezk\u00e9 – navrhov\u00e1n\u00ed budovy a prostoru – je toti\u017e asi 10% pr\u00e1ce architekta. A v\u011bt\u0161ina toho ostatn\u00edho je sp\u00ed\u0161 \u0159ehole. Koordinace v\u0161ech profes\u00ed, vyb\u011bh\u00e1n\u00ed 30 povolen\u00ed, kontrola, zda v\u00e1s neberou na h\u016fl na stavb\u011b. Nav\u00edc na v\u00fdsledek \u010dek\u00e1te dlouh\u00e9 roky. V tuhle chv\u00edli od projektu do za\u010d\u00e1tku stavby zabere v Praze u v\u011bt\u0161\u00edch projekt\u016f 9 let.<\/p>\n

Na sv\u00e9m webu uv\u00e1d\u00ed\u0161 pojem scientific marketing. Vysv\u011btl\u00ed\u0161 n\u00e1m pros\u00edm, o\u010d jde?<\/b><\/h2>\n

J\u00e1 hrozn\u011b nem\u00e1m r\u00e1d dojmologii, r\u00e1d v\u011bci op\u00edr\u00e1m o data. Tak\u017ee se sna\u017e\u00edm op\u00edrat svoje doporu\u010den\u00ed o data. L\u00edb\u00ed se mi slogan: „Design like a scientist, sell like a hustler.“<\/p>\n

Ve sv\u00e9m oboru podnik\u00e1\u0161 ji\u017e 17 let. Byl jsi n\u011bkdy n\u011bkde zam\u011bstnancem? Chyb\u00ed ti to?<\/b><\/h2>\n

No popravd\u011b 20. Zam\u011bstnan\u00fd jsem byl jen dvakr\u00e1t a v\u017edycky to vzdal ve zku\u0161ebce. Jednou splaskla internetov\u00e1 bublina. Jednou jsme dostali kompletn\u00ed design befelem z N\u011bmeck\u00e9ho T – mobilu, tak\u017ee jsem necht\u011bl d\u011blat cvi\u010denou opi\u010dku. Kdy\u017e m\u00e1m slabou chvilku, tak si \u0159\u00edk\u00e1m, \u017ee bych cht\u011bl odch\u00e1zet z pr\u00e1ce s \u010distou hlavou. Na druhou stranu \u0159\u00edk\u00e1m, \u017ee zam\u011bstnanec je vlastn\u011b podnikatel, ale m\u00e1 jen jednoho klienta – co\u017e je hrozn\u011b nebezpe\u010dn\u00e9.<\/p>\n

Co t\u011b na tv\u00e9 pr\u00e1ci bav\u00ed nejv\u00edce a co naopak nejm\u00e9n\u011b?<\/b><\/h2>\n

Bav\u00ed m\u011b, kdy\u017e vid\u00edm, \u017ee moje pr\u00e1ce m\u00e1 smysl a klienti ji oce\u0148uj\u00ed. Z 60-80 % d\u011bl\u00e1m CRO\/UX anal\u00fdzy a n\u00e1sledn\u00e9 A\/B testov\u00e1n\u00ed. A je super, kdy\u017e m\u00e9 p\u0159edpov\u011bdi vyjdou. A pro m\u00e9 ego a pokoru je super, kdy\u017e nevyjdou :). A hrozn\u011b m\u011b otravuje p\u0159ib\u00fdvaj\u00edc\u00ed administrativa a pocit loven\u00e9 zv\u011b\u0159e ze strany st\u00e1tu. J\u00e1 u\u017e m\u00e1m relativn\u011b zaveden\u00fd byznys, ale p\u0159edstava, \u017ee za\u010d\u00edn\u00e1m podnikat – tak bych to asi vzdal.<\/p>\n

P\u00ed\u0161e\u0161 sv\u016fj blog, kde p\u0159ed\u00e1v\u00e1\u0161 odb\u011bratel\u016fm sv\u00e9 zku\u0161enosti. Bav\u00ed t\u011b to? Zabere ti to hodn\u011b \u010dasu?<\/b><\/h2>\n

Bav\u00ed m\u011b to velmi, dost\u00e1v\u00e1m se p\u0159i psan\u00ed „do flow“. Bohu\u017eel posledn\u00ed dobou jsem musel zvolnit, klienti maj\u00ed v\u017edycky p\u0159ednost a m\u00e1m hodn\u011b pr\u00e1ce. Pr\u016fm\u011brn\u00fd \u010dl\u00e1nek m\u00e1 1000-1500 slov a zabere mi kolem 4-5 hodin. V\u011bt\u0161inou jej p\u00ed\u0161u v panice, v noci, vprost\u0159ed t\u00fddne.<\/p>\n

\n
\n

Jak vypad\u00e1 tv\u016fj typick\u00fd pracovn\u00ed den?<\/b><\/h2>\n

Za\u010d\u00edn\u00e1 to t\u00edm, \u017ee hod\u00edm syna do \u0161kolky a kon\u010d\u00ed t\u00edm, \u017ee s jazykem na vest\u011b padnu do postele. Mezit\u00edm se sna\u017e\u00edm pracovat chyt\u0159e a m\u00edt co nejm\u00e9n\u011b jedn\u00e1n\u00ed. Ka\u017ed\u00fd den si nap\u00ed\u0161u seznam priorit a \u00fakol\u016f a za\u010d\u00edn\u00e1m t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm \/ nejhor\u0161\u00edm, abych to m\u011bl za sebou. Proto se taky \u010dasto sprchuji r\u00e1no studenou v\u010detn\u011b hlavy. V\u00edm, \u017ee u\u017e m\u011b pravd\u011bpodobn\u011b nic hor\u0161\u00edho ten den ne\u010dek\u00e1<\/p>\n<\/div>\n<\/div>\n

Co sis pro n\u00e1s p\u0159ipravil na leto\u0161n\u00ed ro\u010dn\u00edk?<\/b><\/h2>\n

Bav\u00ed m\u011b hodn\u011b zlep\u0161ov\u00e1n\u00ed formul\u00e1\u0159\u016f, proto\u017ee kde jsou pen\u00edze, tam jsou formul\u00e1\u0159e. Tak\u017ee bych lidem dal p\u00e1r tip\u016f, jak je zlep\u0161it a uk\u00e1zal to na p\u0159\u00edkladech z praxe. M\u00e1m za sebou p\u0159es sto projekt\u016f a v\u00edm, \u017ee best practices nejsou v\u017edy best. Tak chci lidem nasadit brouka do hlavy.<\/p>\n

Kupte si vstupenku a p\u0159ij\u010fte na WordCamp<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vystudoval jsi architekturu, pro\u010d jsi \u201cutekl\u201d k online marketingu? Vprost\u0159ed studi\u00ed jsem zjistil, \u017ee m\u011b bav\u00ed ty v\u011bci sp\u00ed\u0161 prezentovat, ne\u017e \u0159e\u0161it, kudy vedou trubky kanalizace. To hezk\u00e9 – navrhov\u00e1n\u00ed budovy a prostoru – je toti\u017e asi 10% pr\u00e1ce architekta. A v\u011bt\u0161ina toho ostatn\u00edho je sp\u00ed\u0161 \u0159ehole. Koordinace v\u0161ech profes\u00ed, vyb\u011bh\u00e1n\u00ed 30 povolen\u00ed, kontrola, zda … Pokra\u010dov\u00e1n\u00ed textu Ondra Ilin\u010dev – webov\u00e9 formul\u00e1\u0159e bez dojmologie<\/span><\/a><\/p>\n","protected":false},"author":16281554,"featured_media":5453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[750975],"tags":[],"class_list":["post-5182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2019\/files\/2019\/01\/ondrej-ilincev.jpeg?fit=1734%2C941&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3ys-1lA","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16281554"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=5182"}],"version-history":[{"count":10,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5182\/revisions"}],"predecessor-version":[{"id":5744,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/5182\/revisions\/5744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/5453"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=5182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=5182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=5182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}