{"id":3774,"date":"2018-02-12T12:13:19","date_gmt":"2018-02-12T11:13:19","guid":{"rendered":"https:\/\/2018.prague.wordcamp.org\/?p=3774"},"modified":"2018-02-23T12:48:03","modified_gmt":"2018-02-23T11:48:03","slug":"martin-simko-predstaveni-prednasejiciho","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2018\/martin-simko-predstaveni-prednasejiciho\/","title":{"rendered":"Martin \u0160imko \u2013 Jak na vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost p\u0159i stejn\u00fdch pozic\u00edch"},"content":{"rendered":"

Mohl by ses n\u00e1m pros\u00edm t\u011b ze za\u010d\u00e1tku p\u0159edstavit?<\/span><\/h2>\n

Ahoj, jmenuji se Martin \u0160imko a aktu\u00e1ln\u011b vedu cel\u00fd konzultantsk\u00fd t\u00fdm v agentu\u0159e RobertNemec.com. Sou\u010dasn\u011b se st\u00e1le v\u011bnuji klientsk\u00e9 pr\u00e1ci hlavn\u011b v SEO a analytice.<\/span><\/p>\n

Jak jsi se dostal k SEO?<\/span><\/h2>\n

Na gymplu jsem hodn\u011b pa\u0159il po\u010d\u00edta\u010dov\u00e9 hry. Nejv\u00edc Vietcong (super \u010desk\u00e1 hra, doporu\u010duji vyzkou\u0161et :-)). A proto\u017ee m\u011b ta hra bavila tak moc, za\u010dal jsem j\u00ed tvo\u0159it fanou\u0161kovsk\u00fd web. V\u0161e jsem d\u011blal komplet j\u00e1 – od grafiky, p\u0159es k\u00f3dov\u00e1n\u00ed. Vypadalo to dost d\u011bsn\u011b\u2026<\/span><\/p>\n

Potom jsem za\u010dal d\u011blat weby hern\u00edm klan\u016fm a nakonec i weby na zak\u00e1zku. Prvn\u00ed honor\u00e1\u0159 byla pam\u011b\u0165ov\u00e1 karta do mobilu. Super job!<\/span><\/p>\n

Kdy\u017e se web pro firmu dokon\u010dil tak potom \u010dasto klient nadnesl ot\u00e1zku, jak teda sehnat tu n\u00e1v\u0161t\u011bvnost.<\/span><\/p>\n

Tak\u017ee jsem zkoumal r\u016fzn\u00e9 cesty a mo\u017enosti. T\u00edm jsem se dostal k SEO, PPC, e-mailingu apod. a v\u0161echno si osahal. No a nejv\u00edc m\u011b bavilo SEO a u n\u011bj jsem u\u017e z\u016fstal.<\/span><\/p>\n

P\u0159ich\u00e1z\u00ed\u0161 ve sv\u00e9 pr\u00e1ci do styku s WordPressem?<\/span><\/h2>\n

M\u00ed klienti maj\u00ed z velk\u00e9 \u010d\u00e1sti vlastn\u00ed webov\u00e9 \u0159e\u0161en\u00ed, a\u0165 u\u017e jde o e-shop nebo prezenta\u010dn\u00ed web. WordPress ale \u010dasto s klienty pou\u017e\u00edv\u00e1me pro firemn\u00ed blog nebo podp\u016frn\u00e9 men\u0161\u00ed weby. Je to nejlep\u0161\u00ed a nejintuitivn\u011bj\u0161\u00ed syst\u00e9m na takov\u00e9 projekty.<\/span><\/p>\n

Na WordPressu m\u00e1me postaven\u00fd <\/span>i agenturn\u00ed web<\/span><\/a> a b\u011b\u017e\u00ed mi na n\u011bm <\/span>osobn\u00ed blog<\/span><\/a> a p\u00e1r men\u0161\u00edch projekt\u016f.<\/span><\/p>\n

Kam se podle tebe SEO posouv\u00e1?<\/span><\/h2>\n

V SEO jsou v podstat\u011b t\u0159i hlavn\u00ed sm\u011bry:<\/span><\/p>\n

    \n
  1. \n
      \n
    1. technick\u00e1 \u010d\u00e1st<\/strong> — c\u00edlem je ud\u011blat web p\u0159\u00edstupn\u00fd jak pro lidi (p\u0159izp\u016fsoben\u00ed pro v\u0161echna mo\u017en\u00e1 za\u0159\u00edzen\u00ed), tak pro vyhled\u00e1va\u010de (snadn\u00e1 indexace),<\/span><\/li>\n
    2. obsahov\u00e1 \u010d\u00e1st<\/strong> — p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed lidem v t\u00e9 nejlep\u0161\u00ed mo\u017en\u00e9 form\u011b,<\/span><\/b><\/li>\n
    3. on-line PR \/ odkazov\u00e1 \u010d\u00e1st<\/b> — \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o zna\u010dce a obsahu obecn\u011b.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Ka\u017ed\u00e1 z t\u011bchto t\u0159\u00ed \u010d\u00e1st\u00ed se vyv\u00edj\u00ed. U technick\u00e9ho SEO do hry v\u00edce a v\u00edce vstupuj\u00ed JavaScriptov\u00e9 frameworky, kter\u00e9 vy\u017eaduj\u00ed v\u00edce technick\u00e9ho knowhow u konzultant\u016f ne\u017e klasick\u00e9 HTML.<\/span><\/p>\n

      V obsahu se v z\u00e1sad\u011b nic moc nem\u011bn\u00ed, snad jen lidi u\u017e tak neprzn\u00ed texty ve jm\u00e9nu SEO jako d\u0159\u00edve. Jednak proto, \u017ee vyhled\u00e1va\u010de jsou mnohem inteligentn\u011bj\u0161\u00ed a dok\u00e1\u017e\u00ed poznat dobr\u00fd obsah a taky proto, \u017ee v\u00edce a v\u00edce lidem doch\u00e1z\u00ed, \u017ee obsah se mus\u00ed d\u011blat hlavn\u011b pro n\u00e1v\u0161t\u011bvn\u00edky\/z\u00e1kazn\u00edky a ne pro roboty.<\/span><\/p>\n

      No a potom budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, kter\u00e9 je v podstat\u011b on-line PR a jde o domlouv\u00e1n\u00ed spoluprac\u00ed s dal\u0161\u00edmi projekty a weby. Tohle je obor, kter\u00fd se hodn\u011b posunul o hromadn\u00e9ho n\u00e1kupu k inteligetn\u011bj\u0161\u00edm taktik\u00e1m.<\/span><\/p>\n

      Co je ve sv\u011bt\u011b SEO nejd\u016fle\u017eit\u011bj\u0161\u00ed?<\/span><\/h2>\n

      V\u0161echny t\u0159i v\u011bci, kter\u00e9 popisuji v\u00fd\u0161e. Kdy\u017e vypust\u00edte jednu, dal\u0161\u00edma ji u\u017e nenahon\u00edte. Obecn\u011b je ale trend pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch druh\u016f za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, tablety, mobily, hodinky, hlasov\u00ed asistenti, \u2026) a z\u00e1rove\u0148 snaha o v\u011bt\u0161\u00ed monetizaci n\u00e1v\u0161t\u011bvnosti kterou vyhled\u00e1va\u010de maj\u00ed.<\/span><\/p>\n

      Tzn. v\u011bt\u0161\u00ed tla\u010den\u00ed PPC reklamy, p\u0159\u00edm\u00e9 odpov\u011bdi na jednoduch\u00e9 typy dotaz\u016f, Firmy.cz tam, Zbo\u017e\u00ed.cz sem (v p\u0159\u00edpad\u011b Seznamu) atd. <\/span><\/p>\n

      D\u016fle\u017eit\u00e9 tedy je taky bruslit mezi t\u00edm, co je realita a t\u00edm, co \u0159\u00edkaj\u00ed vyhled\u00e1va\u010de. A hlavn\u011b si v\u011bci ov\u011b\u0159ovat a testovat. Vyhodnocov\u00e1n\u00ed a vyvozov\u00e1n\u00ed z\u00e1v\u011br\u016f z dat je nejen v SEO to nejlep\u0161\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed, co m\u016f\u017eeme d\u011blat.<\/span><\/p>\n

      Jak si podle tebe WordPress a SEO rozum\u011bj\u00ed?<\/span><\/h2>\n

      Rozum\u011bj\u00ed si velice dob\u0159e. Za p\u0159edpokladu, \u017ee se zvol\u00ed vhodn\u00e1 \u0161ablona, kter\u00e1 m\u00e1 dob\u0159e strukturovan\u00fd k\u00f3d. Potom si sta\u010d\u00ed doinstalovat p\u00e1r z\u00e1kladn\u00edch SEO plugin\u016f a v\u0161e p\u011bkn\u011b naklikat a nastavit.<\/span><\/p>\n

      Jak\u00fdch SEO v\u011bc\u00ed se ve sv\u00e9 p\u0159edn\u00e1\u0161ce dotkne\u0161?<\/span><\/h2>\n

      Budu se v\u011bnovat hlavn\u011b tomu, jak co nejl\u00e9pe prezentovat konkr\u00e9tn\u00ed str\u00e1nku ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Nebudu zmi\u0148ovat jak \u0161plhat v pozic\u00edch, ale jak vyml\u00e1tit ze sou\u010dasn\u00fdch pozic vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost.<\/span><\/p>\n

      M\u00e1m sadu v\u011bc\u00ed, kter\u00e9 u klient\u016f testuji a nasazuji. O to se chci pod\u011blit.<\/span><\/p>\n

      Je n\u011bco, co bys cht\u011bl sd\u011blit lidem, co se na tvoji p\u0159edn\u00e1\u0161ku chystaj\u00ed?<\/span><\/h2>\n

      P\u0159ij\u010fte a nachystejte si kritick\u00e9 my\u0161len\u00ed. Budu r\u00e1d, kdy\u017e m\u011b dopln\u00edte sv\u00fdmi zku\u0161enostmi, nebo budete s n\u011b\u010d\u00edm nesouhlasit. T\u011b\u0161\u00edm se!<\/span><\/p>\n

       <\/p>\n

      Chcete se l\u00e9pe prezentovat ve vyhled\u00e1va\u010d\u00edch?
      \nKupte si vstupenku<\/span><\/a> a odneste si kupu SEO tip\u016f!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Mohl by ses n\u00e1m pros\u00edm t\u011b ze za\u010d\u00e1tku p\u0159edstavit? Ahoj, jmenuji se Martin \u0160imko a aktu\u00e1ln\u011b vedu cel\u00fd konzultantsk\u00fd t\u00fdm v agentu\u0159e RobertNemec.com. Sou\u010dasn\u011b se st\u00e1le v\u011bnuji klientsk\u00e9 pr\u00e1ci hlavn\u011b v SEO a analytice. Jak jsi se dostal k SEO? Na gymplu jsem hodn\u011b pa\u0159il po\u010d\u00edta\u010dov\u00e9 hry. Nejv\u00edc Vietcong (super \u010desk\u00e1 hra, doporu\u010duji vyzkou\u0161et :-)). … Pokra\u010dov\u00e1n\u00ed textu Martin \u0160imko \u2013 Jak na vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost p\u0159i stejn\u00fdch pozic\u00edch<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":3775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1230900,750975],"tags":[],"class_list":["post-3774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene","category-rozhovory"],"jetpack_featured_media_url":"https:\/\/prague.wordcamp.org\/2018\/files\/2018\/02\/martin-simko-2.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mVeK-YS","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/3774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=3774"}],"version-history":[{"count":5,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/3774\/revisions"}],"predecessor-version":[{"id":3910,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/3774\/revisions\/3910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/3775"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/categories?post=3774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/tags?post=3774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}