Ned\u00e1vno jsme se p\u0159edstavovali s moj\u00ed kamar\u00e1dkou doktorkou. Ona \u0159ekla: j\u00e1 l\u00e9\u010d\u00edm lidi. A j\u00e1: J\u00e1 l\u00e9\u010d\u00edm weby. Je to trochu zkratka, ale v z\u00e1sad\u011b pom\u00e1h\u00e1m majitel\u016fm web\u016f odstranit neduhy, aby jejich web fungoval na maximum. Pokud byste cht\u011bli v\u011bd\u011bt, co m\u00e1m v emailu pod jm\u00e9nem, tak CRO a UX expert. Gro m\u00e9 pr\u00e1ce je anal\u00fdza webu, doporu\u010den\u00ed na zm\u011bny a n\u00e1sledn\u00e9 A\/B testov\u00e1n\u00ed a evolu\u010dn\u00ed vylep\u0161ov\u00e1n\u00ed.<\/p>\n
Hodn\u011b oklikou. Vystudoval jsem architekturu, ale zjistil, \u017ee design bar\u00e1ku je 10\u00a0% pr\u00e1ce. A \u017ee m\u011b bav\u00ed v\u00edc prezentovat ne\u017e se h\u00e1dat se stavebn\u00edm \u00fa\u0159adem. Tak\u017ee jsem zb\u011bhl ke grafice, log\u016fm a tiskovin\u00e1m. Docela se i da\u0159ilo, d\u011blal jsem pro Google, Alfa Romeo, Mandarin. Ale v tiskovin\u00e1ch je ka\u017ed\u00e1 chyba drah\u00e1 a p\u0159emluvit klienta, \u017ee tohle logo je nejlep\u0161\u00ed je t\u011b\u017ek\u00e1 pr\u00e1ce pln\u00e1 subjektivn\u00edch dojm\u016f. Tak\u017ee jsem se trochu p\u0159eorientoval na web. A tam zjistil, \u017ee hezk\u00e9 se nerovn\u00e1 vyd\u011bl\u00e1vaj\u00edc\u00ed. A za\u010dala m\u011b zaj\u00edmat psychologie nakupov\u00e1n\u00ed a optimalizace konverz\u00ed\/obratu\/zisku. A od toho u\u017e byl kr\u016f\u010dek k UX a CRO (conversion rate optimization).<\/p>\n
To, \u017ee obor za\u010d\u00ednaj\u00ed br\u00e1t (on-line) firmy v\u00e1\u017en\u011b, proto\u017ee jim do\u0161lo, \u017ee bez toho nep\u0159e\u017eij\u00ed. Jako zaj\u00edmav\u00e9 mi p\u0159ijde sledovat boj mezi um\u011blou inteligenc\u00ed & machine learingem a intuic\u00ed & selsk\u00fdm rozumem.<\/p>\n
R\u00e1d bych poslucha\u010d\u016fm dal n\u00e1vod, jak si z pohledu UX vybrat kvalitn\u00ed WordPressovou \u0161ablonu. Budeme se bavit o vizu\u00e1ln\u00ed hierarchii, p\u0159esv\u011bd\u010divosti, ide\u00e1ln\u00edch cest\u00e1ch u\u017eivatele a d\u016fle\u017eitosti prvn\u00edho dojmu. A zlat\u00fdch rybk\u00e1ch.<\/p>\n
Vypn\u011bte po\u010d\u00edta\u010d a jd\u011bte se proj\u00edt do lesa. Bez mobilu. V klidu si n\u011bkde sedn\u011bte a zkuste o ni\u010dem nep\u0159em\u00fd\u0161let a nic ned\u011blat. Je to t\u011b\u017e\u0161\u00ed, ne\u017e si mysl\u00edte.<\/p>\n
<\/p>\n
Chcete chcete zlep\u0161it pou\u017eitelnost sv\u00e9ho webu? \u010c\u00edm se zab\u00fdv\u00e1\u0161 Ondro? Ned\u00e1vno jsme se p\u0159edstavovali s moj\u00ed kamar\u00e1dkou doktorkou. Ona \u0159ekla: j\u00e1 l\u00e9\u010d\u00edm lidi. A j\u00e1: J\u00e1 l\u00e9\u010d\u00edm weby. Je to trochu zkratka, ale v z\u00e1sad\u011b pom\u00e1h\u00e1m majitel\u016fm web\u016f odstranit neduhy, aby jejich web fungoval na maximum. Pokud byste cht\u011bli v\u011bd\u011bt, co m\u00e1m v emailu pod jm\u00e9nem, tak CRO a UX expert. … Pokra\u010dov\u00e1n\u00ed textu Ond\u0159ej Ilin\u010dev – p\u0159edstaven\u00ed p\u0159edn\u00e1\u0161ej\u00edc\u00edho<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":3342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[750975],"tags":[1236092],"class_list":["post-3341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory","tag-prednasejici"],"jetpack_featured_media_url":"https:\/\/prague.wordcamp.org\/2018\/files\/2018\/01\/slideslive_ondrej-ilincev_blok-pripadovych-studii-jak-nabrousit-sekeru.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mVeK-RT","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=3341"}],"version-history":[{"count":5,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/3341\/revisions"}],"predecessor-version":[{"id":3410,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/3341\/revisions\/3410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/3342"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/categories?post=3341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2018\/wp-json\/wp\/v2\/tags?post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nKupte si vstupenku<\/span><\/a> zjist\u011bte, jak se vyvarovat b\u011b\u017en\u00fdch UX chyb!<\/p>\n","protected":false},"excerpt":{"rendered":"