{"id":657,"date":"2017-01-11T13:47:34","date_gmt":"2017-01-11T12:47:34","guid":{"rendered":"http:\/\/2017.prague.wordcamp.org\/?p=657"},"modified":"2017-01-11T13:49:38","modified_gmt":"2017-01-11T12:49:38","slug":"rozhovory-s-prednasejicimi-radim-hasalik","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2017\/rozhovory-s-prednasejicimi-radim-hasalik\/","title":{"rendered":"Rozhovory s p\u0159edn\u00e1\u0161ej\u00edc\u00edmi &#8211; Radim Hasal\u00edk"},"content":{"rendered":"<h2>P\u0159edstav se n\u00e1m &#8211; kdo jsi, co d\u011bl\u00e1\u0161 a \u010d\u00edm se pracovn\u011b zab\u00fdv\u00e1\u0161?<\/h2>\n<p>V\u00edce ne\u017e 14 let se v\u011bnuji internetov\u00e9mu marketingu. Sna\u017e\u00edm se pokr\u00fdvat v\u0161echny oblasti, kter\u00e9 mi d\u00e1vaj\u00ed smysl. Pracoval jsem pro firmy jako je Seznam.cz, ESET, Unilever, Bontonland a celkov\u011b p\u0159es 200 klient\u016f. Stoj\u00edm za nejv\u011bt\u0161\u00ed \u010deskou facebookovou komunitou &#8222;<a href=\"https:\/\/www.facebook.com\/groups\/zivnostnici\/\">Podnikatel\u00e9 a \u017eivnostn\u00edci &#8211; v\u00fdm\u011bna zku\u0161enost\u00ed<\/a>&#8222;, kde je v sou\u010dasnosti p\u0159es 14 000 podnikatel\u016f. V sou\u010dasnosti vedu t\u00fdm v\u00fdkonnostn\u00edho online marketingu ve spole\u010dnosti DATART.<\/p>\n<h2>Jak\u00fdm sm\u011brem se on-line marketing ub\u00edr\u00e1 podle tv\u00e9ho n\u00e1zoru?<\/h2>\n<p>St\u00e1le \u010dast\u011bji se objevuj\u00ed podnikatel\u00e9 se siln\u00fdm p\u0159\u00edb\u011bhem a chut\u00ed m\u011bnit sv\u011bt. \u0158e\u0161\u00ed se celospole\u010densk\u00fd p\u0159esah. U\u017e to nen\u00ed jen o tom, \u017ee n\u011bkdo ud\u011bl\u00e1 eshop nebo slu\u017ebu levn\u011bj\u0161\u00ed ne\u017e ostatn\u00ed. Mnohem v\u00edce se za\u010d\u00edn\u00e1 \u0159e\u0161it skute\u010dn\u00e1 podstata podnik\u00e1n\u00ed. Jednotliv\u00e9 n\u00e1stroje online marketingu se zp\u0159es\u0148uj\u00ed, d\u00e1vaj\u00ed v\u00edce mo\u017enost\u00ed. Specializace za\u010d\u00edn\u00e1 b\u00fdt v\u00fdhodou. Z\u00e1rove\u0148 s t\u00edm ale roste pot\u0159eba jednotliv\u00e9 aktivity a specialisty koordinovat. A to je pr\u00e1v\u011b pr\u00e1ce pro specialistu online marketingu, kter\u00fd si dok\u00e1\u017ee udr\u017eet p\u0159ehled nap\u0159\u00ed\u010d cel\u00fdm onlinem.<\/p>\n<h2>Co sis pro poslucha\u010de WordCampu 2017 p\u0159ipravil?<\/h2>\n<p>Dost \u010dasto majitel\u00e9 firem oslov\u00ed v\u00fdhradn\u011b tv\u016frce web\u016f. Zapomenou na online marketing. P\u0159itom tyto dva sv\u011bty by m\u011bly \u00fazce spolupracovat. V r\u00e1mci sv\u00e9 p\u0159edn\u00e1\u0161ky zkus\u00edm tv\u016frc\u016fm webu p\u0159edat z\u00e1kladn\u00ed v\u011bci, na kter\u00e9 by p\u0159i tvorb\u011b web\u016f nem\u011bli zapom\u00ednat. A jako vedlej\u0161\u00ed efekt by to mohlo ovlivnit i jejich vlastn\u00ed podnik\u00e1n\u00ed.<\/p>\n<h2>Mysl\u00ed\u0161, \u017ee dnes postaven\u00fd web, by m\u011bl \u0161anci usp\u011bt i bez marketingu?<\/h2>\n<p>Pokud to bude unik\u00e1tn\u00ed slu\u017eba, kter\u00e1 bude unik\u00e1tn\u00ed a po kter\u00e9 bude doslova hlad, tak je to mo\u017en\u00e9. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f spu\u0161t\u011bn\u00edm str\u00e1nek pr\u00e1ce nekon\u010d\u00ed. Naopak za\u010d\u00edn\u00e1 nutnost po\u0159\u00e1dn\u011b makat na tom, aby web d\u00edky online marketingu usp\u011bl.<\/p>\n<h2>Pou\u017e\u00edv\u00e1\u0161 WordPress k n\u011bjak\u00e9 \u010dinnosti, kterou pracovn\u011b nebo i osobn\u011b prov\u00e1d\u00ed\u0161?<\/h2>\n<p>Nepou\u017e\u00edv\u00e1m WordPress. Ob\u010das se s n\u00edm setk\u00e1v\u00e1m u n\u011bkter\u00fdch sv\u00fdch klient\u016f.<\/p>\n<h2>Jak\u00e9 vn\u00edm\u00e1\u0161 klady\/z\u00e1pory u WordPressu z tv\u00e9ho pohledu?<\/h2>\n<p>Jako nejv\u011bt\u0161\u00ed z\u00e1por vn\u00edm\u00e1m situaci, kdy to n\u011bjak\u00fd v\u00fdvoj\u00e1\u0159 WordPressu p\u0159\u00edli\u0161 p\u0159ekombinuje a web je zbyte\u010dn\u011b pomal\u00fd. Pr\u00e1v\u011b rychlost webu je t\u0159eba jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f pro SEO. Dal\u0161\u00ed nev\u00fdhodou je, \u017ee lze ka\u017ed\u00fd WordPress vyladit a administrace potom nen\u00ed jednotn\u00e1. To potom prodra\u017euje spr\u00e1vu webu nap\u0159\u00ed\u010d r\u016fzn\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<h2>Cht\u011bl bys sd\u011blit p\u00e1r slov na\u0161im poslucha\u010d\u016fm na z\u00e1v\u011br?<\/h2>\n<p>D\u011blejte weby ve spolupr\u00e1ci se specialisty online marketingu. Klient\u016fm to pom\u016f\u017ee a v\u00e1m to umo\u017en\u00ed z\u00edskat dlouhodob\u00e9ho z\u00e1kazn\u00edka, kter\u00fd k v\u00e1m bude zad\u00e1vat dal\u0161\u00ed \u00fapravy webu.<\/p>\n<p>&nbsp;<\/p>\n<p>Chcete m\u00edt \u00fasp\u011b\u0161n\u00fd web?<br \/>\n<a class=\"btn-pozvanka\" href=\"\/vstupenky\"><span style=\"color: #fff\">Kupte si vstupenku<\/span><\/a> a p\u0159ij\u010fte si poslechnout na co nesm\u00edte zapomenout!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159edstav se n\u00e1m &#8211; kdo jsi, co d\u011bl\u00e1\u0161 a \u010d\u00edm se pracovn\u011b zab\u00fdv\u00e1\u0161? V\u00edce ne\u017e 14 let se v\u011bnuji internetov\u00e9mu marketingu. Sna\u017e\u00edm se pokr\u00fdvat v\u0161echny oblasti, kter\u00e9 mi d\u00e1vaj\u00ed smysl. Pracoval jsem pro firmy jako je Seznam.cz, ESET, Unilever, Bontonland a celkov\u011b p\u0159es 200 klient\u016f. Stoj\u00edm za nejv\u011bt\u0161\u00ed \u010deskou facebookovou komunitou &#8222;Podnikatel\u00e9 a \u017eivnostn\u00edci &#8211; &hellip; <a href=\"https:\/\/prague.wordcamp.org\/2017\/rozhovory-s-prednasejicimi-radim-hasalik\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Rozhovory s p\u0159edn\u00e1\u0161ej\u00edc\u00edmi &#8211; Radim Hasal\u00edk<\/span><\/a><\/p>\n","protected":false},"author":9292185,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/prague.wordcamp.org\/2017\/files\/2017\/01\/hasalik.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7ZJYo-aB","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/9292185"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":6,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/657\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/847"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}