Jednodu\u0161e \u0159e\u010deno: Filip je zap\u00e1len\u00fd linkbuilder. P\u0159i sv\u00e9 pr\u00e1ci se sna\u017e\u00ed co nejv\u00edce vyu\u017e\u00edvat automatizaci a datovou analytiku a \u0159\u00edk\u00e1: \u201eNech\u00e1v\u00e1m stroje d\u011blat jejich pr\u00e1ci!\u201c Z\u00edskan\u00e9 znalosti se sna\u017e\u00ed p\u0159ed\u00e1vat d\u00e1l nap\u0159\u00edklad na \u0161kolen\u00edch OpenRefine<\/a>. Sv\u00e9 postupy uk\u00e1zal na p\u0159edn\u00e1\u0161ce na Marketing Festivalu, kde\u00a0z\u00edskal velmi dobr\u00e9 ohlasy, co\u017e ho nakoplo k vytvo\u0159en\u00ed n\u00e1stroje (nebo sp\u00ed\u0161e sady n\u00e1stroj\u016f) Marketing Miner<\/a>. P\u0159i sv\u00e9 pr\u00e1ci vyu\u017e\u00edv\u00e1 WordPress\u00a0prakticky ka\u017ed\u00fd den. Na WordCampu bude m\u00edt p\u0159edn\u00e1\u0161ku o v\u00fdvoji SEO, zeptali jsme se ho tedy na podrobnosti.<\/p>\n Nejde o \u017e\u00e1dnou konkr\u00e9tn\u00ed praktiku, jako sp\u00ed\u0161e o postupn\u00fd v\u00fdvoj vyhled\u00e1v\u00e1n\u00ed, sm\u011brem k u\u017eivateli. Ta cesta je dlouh\u00e1 a pln\u00e1 historick\u00fdch fakt\u016f, kter\u00e9 jsem se z v\u011bt\u0161\u00ed \u010d\u00e1sti rozhodl p\u0159esko\u010dit. Pro\u010d? Proto\u017ee v\u011bt\u0161inu u\u017eivatel\u016f WP asi nebude zaj\u00edmat, co d\u011blal Google p\u0159ed 10 lety a kde vznikl, ale kde je te\u010f, co to pro n\u011b znamen\u00e1 a kam se mohou d\u00edky tomu posunout se sv\u00fdmi projekty.<\/p>\n Trochu jsem na to narazil u\u017e v\u00fd\u0161e. Rozd\u011blil bych jej\u00ed obsah na n\u00e1sleduj\u00edc\u00ed sekce:<\/p>\n V tom, jak se pr\u00e1v\u011b dostat do t\u011bchto nult\u00fdch pozic a roz\u0161\u00ed\u0159en\u00ed, jak n\u011bkter\u00e9 prvky, i kdy\u017e se netv\u00e1\u0159\u00ed jako spojen\u00e9 se SEO, mohou ovlivnit pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Na co se zam\u011b\u0159it tak, abych dlouhodob\u011b ve vyhled\u00e1va\u010d\u00edch rostl. Co je crawl rate a jak jej optimalizovat a neh\u00e1zet vyhled\u00e1va\u010d\u016fm klacky pod nohy. Atd. \ud83d\ude42<\/p>\n Osobn\u00ed prezentace, p\u00e1r podp\u016frn\u00fdch web\u016f a zanedlouho i blog Marketing Miner<\/a> \ud83d\ude42<\/p>\n \u017de se hrozn\u011b t\u011b\u0161\u00edm a\u017e s n\u011bk\u00fdm pokec\u00e1m zase v \u010de\u0161tin\u011b a na v\u0161echny co budou na p\u0159edn\u00e1\u0161ce!<\/p>\n <\/p>\n Zaj\u00edm\u00e1te se o SEO? Kdo je Filip Podstavec? Jednodu\u0161e \u0159e\u010deno: Filip je zap\u00e1len\u00fd linkbuilder. P\u0159i sv\u00e9 pr\u00e1ci se sna\u017e\u00ed co nejv\u00edce vyu\u017e\u00edvat automatizaci a datovou analytiku a \u0159\u00edk\u00e1: \u201eNech\u00e1v\u00e1m stroje d\u011blat jejich pr\u00e1ci!\u201c Z\u00edskan\u00e9 znalosti se sna\u017e\u00ed p\u0159ed\u00e1vat d\u00e1l nap\u0159\u00edklad na \u0161kolen\u00edch OpenRefine. Sv\u00e9 postupy uk\u00e1zal na p\u0159edn\u00e1\u0161ce na Marketing Festivalu, kde\u00a0z\u00edskal velmi dobr\u00e9 ohlasy, co\u017e ho nakoplo k … Pokra\u010dov\u00e1n\u00ed textu Rozhovory s p\u0159edn\u00e1\u0161ej\u00edcimi – Filip Podstavec<\/span><\/a><\/p>\n","protected":false},"author":15079016,"featured_media":1403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/prague.wordcamp.org\/2017\/files\/2017\/02\/filip-podstavec.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7ZJYo-31","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/15079016"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":8,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":1407,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/187\/revisions\/1407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1403"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Popi\u0161 trochu tu cestu, p\u0159\u00edpadn\u011b praktiku s kterou Google vyrukoval.<\/h3>\n
Co konkr\u00e9tn\u011b bude p\u0159edn\u00e1\u0161ka obsahovat?<\/h3>\n
\n
V \u010dem m\u016f\u017eou tv\u00e9 poznatky, rady pomoci poslucha\u010d\u016fm?<\/h3>\n
K \u010demu v\u0161emu ty osobn\u011b WordPress vyu\u017e\u00edv\u00e1\u0161 ( p\u0159\u00edklady ).<\/h3>\n
Chce\u0161 sd\u011blit n\u011bco na z\u00e1v\u011br?<\/h3>\n
\nKupte si vstupenku<\/span><\/a> a odhalte co funguje a co u\u017e ne!<\/p>\n","protected":false},"excerpt":{"rendered":"