18. \u00fanora 2017 se v\u00a0prostor\u00e1ch Vysok\u00e9 \u0161koly ekonomick\u00e9 v\u00a0Praze uskute\u010dnila konference o open-source redak\u010dn\u00edm syst\u00e9mu WordPress, WordCamp Praha 2017. V\u00a0programu se krom\u011b prezentac\u00ed \u010dtrn\u00e1cti \u010desk\u00fdch speaker\u016f objevil i workshop pod veden\u00edm Jakuba Rafaje, Luk\u00e1\u0161e Tepl\u00e9ho a Milo\u0161e Kri\u0161\u0161\u00e1ka z MSD IT, b\u011bhem kter\u00e9ho se t\u0159icet \u00fa\u010dastn\u00edk\u016f konference nau\u010dilo z\u00e1klady u\u017eivatelsk\u00e9ho v\u00fdzkumu (UX) a Google Analytics.<\/p>\n
\u00davod workshopu s\u00a0n\u00e1zvem \u201eO m\u011b\u0159en\u00ed a lidech\u201c<\/em> vedl Jakub Rafaj, Senior UX design\u00e9r z MSD IT. Poodhalil \u00fa\u010dastn\u00edk\u016fm WordCamp Praha 2017 z\u00e1klady designov\u00e9ho my\u0161len\u00ed a pomohl jim s vytvo\u0159en\u00edm jejich u\u017eivatelsk\u00e9ho p\u0159\u00edb\u011bhu, kter\u00fd dok\u00e1\u017ee l\u00e9pe specifikovat \u00fasp\u011bch \u010di ne\u00fasp\u011bch jednotliv\u00fdch produkt\u016f. Anglick\u00fd term\u00edn \u201euser story\u201c je v softwarov\u00e9m v\u00fdvoji spojov\u00e1n s definic\u00ed z\u00e1kladn\u00edch pot\u0159eb u\u017eivatele. Pod veden\u00edm Luk\u00e1\u0161e Tepl\u00e9ho a Milo\u0161e Kri\u0161\u0161\u00e1ka se \u00fa\u010dastn\u00edci v druh\u00e9 \u010d\u00e1sti workshopu nau\u010dili, jak vyu\u017e\u00edt roz\u0161\u00ed\u0159en\u00ed WordPressu k\u00a0implementaci m\u011b\u0159en\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f do Google Analytics, jak\u00fdm zp\u016fsobem z\u00edsk\u00e1vat data, kter\u00e9 odpov\u00eddaj\u00ed na specifick\u00e9 byznysov\u00e9 nebo technick\u00e9 ot\u00e1zky a taky, jak data n\u00e1le\u017eit\u011b interpretovat.<\/p>\n V sou\u010dasnosti v\u00fdznam analytiky neust\u00e1le roste, nasb\u00edran\u00e1 data poskytuj\u00ed informace o tom, zda webov\u00fd syst\u00e9m nebo aplikace skute\u010dn\u011b odr\u00e1\u017eej\u00ed pot\u0159eby u\u017eivatele a odhaluj\u00ed mo\u017enosti na zlep\u0161en\u00ed. MSD IT jako\u017e i Vysok\u00e1 \u0161kola ekonomick\u00e1 v Praze jsou aktivn\u00edmi propag\u00e1tory redak\u010dn\u00edho syst\u00e9mu WordPress. \u0160kola se sna\u017e\u00ed podporovat vyu\u017eit\u00ed t\u00e9to platformy prost\u0159ednictv\u00edm sv\u00e9ho byznys akceler\u00e1toru xPORT, kter\u00fd vytvo\u0159il nap\u0159\u00edklad webov\u00e9 str\u00e1nky studentsk\u00e9ho \u010dasopisu iList (ilist.cz), Veletrhu pra\u017esk\u00fdch ve\u0159ejn\u00fdch vysok\u00fdch \u0161kol (pvvs.vse.cz) a konference Startupy & v\u00fdroba (startupyavyroba.cz). Na z\u00e1klad\u011b spolupr\u00e1ce s xPORTem vznikly \u00fasp\u011b\u0161n\u00e9 projekty zalo\u017een\u00e9 na platform\u011b WordPress i v r\u00e1mci MSD IT, nap\u0159\u00edklad SDLC a Media projekt.<\/p>\n WordCamp je konference ur\u010dena pro fanou\u0161ky, u\u017eivatele a v\u00fdvoj\u00e1\u0159e WordPressu. Letos \u00fa\u010dastn\u00edci mohli vid\u011bt v hlavn\u00edm programu prezentace \u010dtrn\u00e1cti \u010desk\u00fdch expert\u016f. Novinkou bylo pokra\u010dov\u00e1n\u00ed konference setk\u00e1n\u00edm komunity WordPress s\u00a0n\u00e1zvem \u201eContributing Day\u201c n\u00e1sleduj\u00edc\u00ed den v prostor\u00e1ch MSD IT Hubu na Sm\u00edchov\u011b, na kter\u00e9 se \u00fa\u010dastn\u00edci mohli voln\u011b zaregistrovat. Hlavn\u00edmi t\u00e9maty Contributing Day byly uspo\u0159\u00e1d\u00e1n\u00ed lok\u00e1ln\u00edch konferenc\u00ed a p\u0159eklady WordPress-u.<\/p>\n What are the real user needs? WordCamp Prague 2017 introduced UX and analytics<\/strong><\/p>\n On 18th February 2017 the annual conference of open-source content management system WordPress, WordCamp Prague 2017, was held in the presmises of University of Economics in Prague. The part of the programme, in addition to the presentations of \u00a0fourteen Czech experts, was as well a workshop led by Jakub Rafaj, Luk\u00e1\u0161 Tepl\u00fd and Milo\u0161 Kri\u0161\u0161\u00e1k from MSD IT who taught thirty participants the basics of User experience (UX) and Google Analytics<\/p>\n The introduction to the workshop \u2018Of measuring and men‘ was led by Jakub Rafaj, Senior UX designer in MSD IT, who explained the fundamentals of design thinking to the participants of WordCamp Prague 2017. During the first part of the workshop they learned to develop their user stories that can help them to specify better a success or failure of the products. The term \u2018user story\u2019 is used in software development for defining the basic user needs. In the second part of the workshop the participants, under the leadership of digital analysts Luk\u00e1\u0161 Tepl\u00fd and Milo\u0161 Kri\u0161\u0161\u00e1k, learned a basic implementation of Google Analytics with a WordPress plug-in to measure user behavior, along with how to aquire data corresponding to the specific business or technical questions. The final part of the workshop was dedicated to the actual analysis and interpretation of the collected data. \u2018What can be measured can be also effectively changed,\u2018<\/em> – Luk\u00e1\u0161 Tepl\u00fd<\/p>\n MSD IT and the University of Economics in Prague are the active promoters of an open-source system WordPress. The school promotes the use of this platform through its business accelerator xPORT where have been developed WordPress-based websites for the student magazine iList (ilist.cz), Prague public universities Fair (pvvs.vse.cz) and the conference Startups & Production (startupyavyroba.cz). The successful cooperation with xPORT has given the opportunity to various WordPress projects in MSD IT as well, for example SDLC and Media project.<\/p>\n WordCamp is a conference designed for the fans, users and developers of WordPress. This year participants could see the main program presentations of fourteen Czech experts. A new feature this year was a continuation of the conference by WordPress community event called \u2018Contributing Day\u2019, which was held the following day on the premises of MSD IT at Smichov with registration open to every participant. The main topics of Contributing Day was organization of local conferences and translations of WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":" 18. \u00fanora 2017 se v\u00a0prostor\u00e1ch Vysok\u00e9 \u0161koly ekonomick\u00e9 v\u00a0Praze uskute\u010dnila konference o open-source redak\u010dn\u00edm syst\u00e9mu WordPress, WordCamp Praha 2017. V\u00a0programu se krom\u011b prezentac\u00ed \u010dtrn\u00e1cti \u010desk\u00fdch speaker\u016f objevil i workshop pod veden\u00edm Jakuba Rafaje, Luk\u00e1\u0161e Tepl\u00e9ho a Milo\u0161e Kri\u0161\u0161\u00e1ka z MSD IT, b\u011bhem kter\u00e9ho se t\u0159icet \u00fa\u010dastn\u00edk\u016f konference nau\u010dilo z\u00e1klady u\u017eivatelsk\u00e9ho v\u00fdzkumu (UX) a Google Analytics. … Pokra\u010dov\u00e1n\u00ed textu Jak\u00e9 jsou skute\u010dn\u00e9 pot\u0159eby u\u017eivatele? WordCamp Praha 2017 p\u0159inesl UX i analytiku<\/span><\/a><\/p>\n","protected":false},"author":3999955,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1583","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7ZJYo-px","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/3999955"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":4,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"predecessor-version":[{"id":1609,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1583\/revisions\/1609"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u201eCo lze zm\u011b\u0159it, jde tak\u00e9 efektivn\u011b zm\u011bnit,\u201c<\/em>\u00a0tvrd\u00ed Luk\u00e1\u0161 Tepl\u00fd.<\/p>\n
\nCurrently, there is a growing importance of analytics because by analysis of collected data it can be identifiedwhether a web-based system or application truly reflects the needs of the user, furthermore, it can show possible opportunities for improvement.<\/p>\n