Jmenuji se Tom\u00e1\u0161 Kocifaj – WordPressu se v\u011bnuji ji\u017e \u0159adu let – prov\u00e1d\u011bl jsem tvorbu WordPress \u0161ablon na m\u00edru v r\u00e1mci brandu KTStudio.cz – s kolegou Martinem Hlav\u00e1\u010dem jsme vytvo\u0159ili takov\u00fd men\u0161\u00ed Framework pro WordPress na tvorbu \u0161ablon – WP Framework<\/a>. V minul\u00fdch letech jsme vystupovali jako skupina Brilo.cz. Z t\u00e9 se nyn\u00ed stala firma Brilo Team<\/a>, kde j\u00e1 s Martinem a Jakubem Hladk\u00fdm realizujeme slo\u017eit\u00e9 webov\u00e9 prezentace na WordPressu. Vesm\u011bs u\u017e d\u00e1vno neprogramuji a v\u011bnuji se sp\u00ed\u0161e obchodu a \u0159\u00edzen\u00ed projekt\u016f.<\/p>\n Svou p\u0159edn\u00e1\u0161kou u\u017eivatel\u016fm nep\u0159ed\u00e1m \u017e\u00e1dn\u00e9 siln\u00e9 v\u011bdomosti jako ostatn\u00ed p\u0159edn\u00e1\u0161ej\u00edc\u00ed. Chyst\u00e1m se \u00fa\u010dastn\u00edk\u016fm uk\u00e1zat, jak WordPress m\u016f\u017ee b\u00fdt vhodn\u00fd n\u00e1stroj i pro ty, kte\u0159\u00ed cht\u011bj\u00ed zm\u011bnit sv\u016fj \u017eivot a za\u010d\u00edt d\u011blat n\u011bco jin\u00e9ho. P\u0159esn\u011b tak, jak se to stalo m\u011b. Hodn\u011b lid\u00ed WordPress vn\u00edm\u00e1 jako CMS (nebo tak\u00e9 redak\u010dn\u00ed syst\u00e9m), pomoc\u00ed kter\u00e9ho je mo\u017en\u00e9 ovl\u00e1dat webov\u00e9 str\u00e1nky bez nutnosti zn\u00e1t programov\u00e9 dovednosti. Je ale mo\u017en\u00e9 ho vn\u00edmat jako p\u0159\u00edle\u017eitost, kterou nab\u00edz\u00ed. Cht\u011bl bych tedy u\u017eivatel\u016fm \u0159\u00edct, jak jsem se od oby\u010dejn\u00e9ho prodava\u010de autobusov\u00fdch l\u00edstk\u016f dostal k firm\u011b, kter\u00e1 realizuje slo\u017eit\u00e9 webov\u00e9 projekty na WordPressu. To bych bez WordPressu a komunity kolem n\u011bj nikdy nedok\u00e1zal.<\/p>\n Cht\u011bl bych jim uk\u00e1zat, \u0159\u00edct tak trochu sv\u016fj p\u0159\u00edb\u011bh, kde na po\u010d\u00e1tku st\u00e1l WordPress a j\u00e1. Bez znalosti programov\u00e1n\u00ed, HTML a CSS, marketingu, obchodov\u00e1n\u00ed, kontakt\u016f, finan\u010dn\u00edch prost\u0159edk\u016f a mohl bych ur\u010dit\u011b je\u0161t\u011b pokra\u010dovat. Jak moc velkou p\u0159\u00edle\u017eitost\u00ed WordPress m\u016f\u017ee b\u00fdt pro ka\u017ed\u00e9ho, kter\u00fd by cht\u011bl za\u010d\u00edt p\u016fsobit na online trhu prakticky s jakoukoliv \u010dinnost\u00ed.<\/p>\n WordPress vyu\u017e\u00edv\u00e1m pracovn\u011b i osobn\u011b. WordPress a stavba \u0161ablon na m\u00edru je jedna z na\u0161ich „komodit“ kterou prod\u00e1v\u00e1me. Stejn\u011b tak ho vyu\u017e\u00edv\u00e1m pro n\u011bkter\u00e9 sv\u00e9 osobn\u00ed str\u00e1nky.<\/p>\n Nejsiln\u011bj\u0161\u00ed je d\u00edky sv\u00e9 komunit\u011b a jednoduchosti. K\u0159ivka u\u010den\u00ed je velmi rychl\u00e1 – by\u0165 k\u00f3dy WordPressu nejsou \u00fapln\u011b nejlep\u0161\u00ed. D\u00edky jeho konzervati\u010dnosti je v\u0161ak st\u00e1le program\u00e1torsky hodn\u011b jednoduch\u00fd. M\u00e1 v\u00fdbornou administraci, kter\u00e1 je perfektn\u011b vymy\u0161len\u00e1 a velmi intuitivn\u00ed. Vych\u00e1zej\u00ed pravideln\u00e9 aktualizace, stejn\u011b jako neust\u00e1le roz\u0161i\u0159ov\u00e1n\u00ed syst\u00e9mu samotn\u00e9ho. Stejn\u011b tak ji\u017e existuje spousta dobr\u00fdch dopl\u0148k\u016f, kter\u00e9 jsou schopny posunout dan\u00fd projekt velk\u00fdm krokem kup\u0159edu a to n\u011bkdy zdarma nebo za velmi dostupnou cenu.<\/p>\n Jak se \u0159\u00edk\u00e1, kdy\u017e je n\u011bkde „zlat\u00e1 \u017e\u00edla“ hrnou se tam v\u0161ichni. Tedy i ve WordPressu jsou lid\u00e9, kte\u0159\u00ed p\u00ed\u0161ou opravdu kvalitn\u00ed pluginy nebo pr\u00e9miov\u00e9 \u0161ablony, tak o to v\u00edc je tam t\u011bch hor\u0161\u00edch. Velmi \u010dasto klienti p\u0159ijdou s neuv\u011b\u0159iteln\u011b „slepen\u00fdm“ projektem, kter\u00fd se sotva dr\u017e\u00ed nad vodou a kdy\u017e do n\u011bj n\u011bkdo \u0161\u0165ouchne – potop\u00ed se. Nen\u00ed tedy \u017e\u00e1dn\u00e9 dobr\u00e9 m\u00edsto, kde \u010dlov\u011bk m\u016f\u017ee naj\u00edt a na z\u00e1klad\u011b n\u011bjak\u00e9ho doporu\u010den\u00ed, co opravdu funguje, kter\u00fd plugin je dobr\u00fd nebo kter\u00e1 \u0161ablona je kvalitn\u011b realizovan\u00e1. Jsou port\u00e1ly, kde se hodnocen\u00ed daj\u00ed naj\u00edt, ale je to hodn\u011b komer\u010dn\u00ed a \u010dlov\u011bk nikdy nev\u00ed, jestli je to re\u00e1ln\u00e9 hodnocen\u00ed od toho, kdo si \u0161ablonu skute\u010dn\u011b koupil a pou\u017e\u00edval.<\/p>\n V\u0161echny bych cht\u011bl ur\u010dit\u011b pozvat na WordCamp Praha 2017 – je to nejv\u011bt\u0161\u00ed WordPress ud\u00e1lost v \u010cesku a ka\u017ed\u00fd, kdo m\u00e1 WordPress r\u00e1d, nebo s n\u00edm chce za\u010d\u00edt by zde nem\u011bl chyb\u011bt. Krom spousty p\u0159edn\u00e1\u0161ek zde bude tak\u00e9 spousta odborn\u00edk\u016f a poslucha\u010d\u016f. Velmi dob\u0159e se zde daj\u00ed nav\u00e1zat obchodn\u00ed kontakty, naj\u00edt spolupracovn\u00edky na projekt nebo se jen \u00fa\u010dastnit komunitn\u00ed akce jako takov\u00e9. Na v\u0161echny, kte\u0159\u00ed p\u0159ijdou se moc t\u011b\u0161\u00edm! T\u011bch ostatn\u00edch je mi l\u00edto \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":" P\u0159edstav se n\u00e1m – kdo jsi, co d\u011bl\u00e1\u0161 a \u010d\u00edm se pracovn\u011b zab\u00fdv\u00e1\u0161? Jmenuji se Tom\u00e1\u0161 Kocifaj – WordPressu se v\u011bnuji ji\u017e \u0159adu let – prov\u00e1d\u011bl jsem tvorbu WordPress \u0161ablon na m\u00edru v r\u00e1mci brandu KTStudio.cz – s kolegou Martinem Hlav\u00e1\u010dem jsme vytvo\u0159ili takov\u00fd men\u0161\u00ed Framework pro WordPress na tvorbu \u0161ablon – WP Framework. V … Pokra\u010dov\u00e1n\u00ed textu Rozhovory s p\u0159edn\u00e1\u0161ej\u00edc\u00edmi \u2013 Tom\u00e1\u0161 Kocifaj<\/span><\/a><\/p>\n","protected":false},"author":14635674,"featured_media":1151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/prague.wordcamp.org\/2017\/files\/2017\/02\/tomas-kocifaj.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7ZJYo-iy","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/14635674"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":3,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1151"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Co sis\u00a0pro poslucha\u010de WordCampu 2017 p\u0159ipravil?<\/h2>\n
V \u010dem to m\u016f\u017ee poslucha\u010d\u016fm pomoci?<\/h2>\n
Pou\u017e\u00edv\u00e1\u0161 WordPress k n\u011bjak\u00e9 \u010dinnosti, kterou pracovn\u011b nebo i osobn\u011b prov\u00e1d\u00ed\u0161?<\/h2>\n
V \u010dem mysl\u00ed\u0161, \u017ee je WordPress siln\u00fd n\u00e1stroj?<\/h2>\n
V \u010dem naopak vn\u00edm\u00e1\u0161 jeho slabiny?<\/h2>\n
Chce\u0161 sd\u011blit p\u00e1r slov na\u0161im poslucha\u010d\u016fm na z\u00e1v\u011br?<\/h2>\n