{"id":1345,"date":"2016-02-17T17:32:13","date_gmt":"2016-02-17T16:32:13","guid":{"rendered":"https:\/\/2016.prague.wordcamp.org\/?p=1345"},"modified":"2016-02-17T20:16:02","modified_gmt":"2016-02-17T19:16:02","slug":"rozhovor-filip-podstavec-a-valka-linkbuilderu","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2016\/rozhovor-filip-podstavec-a-valka-linkbuilderu\/","title":{"rendered":"Rozhovor – Filip Podstavec a v\u00e1lka linkbuilder\u016f"},"content":{"rendered":"

Filip Podstavec<\/a> n\u00e1m ve sv\u00e9 p\u0159edn\u00e1\u0161ce chce p\u0159edat jasn\u00e9 poselstv\u00ed,\u00a0\u017ee linkbuildling m\u016f\u017ee d\u011blat ka\u017ed\u00fd a \u010dasto ho d\u011bl\u00e1 i ten, co o tom ani nev\u00ed. Zeptali jsme se ho tedy na podrobnosti.<\/p>\n

V\u00edme, \u017ee se v\u011bnuje\u0161 p\u0159edev\u0161\u00edm linkbuildingu. Co takov\u00e1 pr\u00e1ce obn\u00e1\u0161\u00ed, co ka\u017ed\u00fd den d\u011bl\u00e1\u0161?<\/strong><\/p>\n

Ka\u017ed\u00fd den sed\u00edm u notebooku \ud83d\ude42 To je asi tak jedin\u00e9 spole\u010dn\u00e9 pro v\u0161echny pracovn\u00ed dny, a to je na tom to kr\u00e1sn\u00e9. Linkbuilding (a nejen ten) nen\u00ed monot\u00f3nn\u00ed pr\u00e1ce slo\u017een\u00e1 z rutiny, ve kter\u00e9 bys m\u011bl jasn\u011b dan\u00e9 mantinely. Jeho zpracov\u00e1n\u00ed asi nejrad\u011bji p\u0159irovn\u00e1v\u00e1m k hl\u00e1\u0161ce z Forest Gumpa: \u201cLinkbuilding is like a box of chocolates. You never know what you\u2019re gonna get.\u201d<\/em><\/p>\n

Posledn\u00ed dobou se mu ji\u017e ale nev\u011bnuji tak jako d\u0159\u00edve (krom p\u00e1r v\u011bt\u0161\u00edch klient\u016f) a ve\u0161kerou svou energii vkl\u00e1d\u00e1m do v\u00fdvoje MarketingMineru<\/a> – n\u00e1stroje, kter\u00fd m\u011b \u00fapln\u011b pohltil a jeho\u017e nov\u00e1 verze, na kter\u00e9 jsme posledn\u00edch 5 m\u011bs\u00edc\u016f pracovali, spat\u0159\u00ed sv\u011btlo sv\u011bta koncem \u00fanora.<\/em><\/p>\n

V\u0161eobecn\u011b panuje n\u00e1zor, \u017ee je v \u010cech\u00e1ch nedostatek kvalitn\u00edch WordPress odborn\u00edk\u016f. Jak\u00fd je tv\u016fj pohled?<\/strong><\/p>\n

Hodn\u011b podobn\u00fd jako na po\u010det schopn\u00fdch linkbuilder\u016f v \u010cR. V online sv\u011bt\u011b je hodn\u011b obor\u016f, na kter\u00e9 jsou odborn\u00edci \u201cv\u0161ichni\u201d. Linkbuilding, stejn\u011b jako WordPress, je toho sou\u010d\u00e1st\u00ed, tak\u017ee nalezne\u0161 tuny odborn\u00edk\u016f. Bohu\u017eel jen p\u00e1r z nich opravdov\u00fdch. \u010casto to zjist\u00ed\u0161 a\u017e pot\u00e9, co skrze plugin \u00fato\u010d\u00ed\u0161 na N\u011bmeckou banku – v\u011b\u0159 mi, za\u017eito\u2026<\/em><\/p>\n

V p\u0159edn\u00e1\u0161ce se bude\u0161 v\u011bnovat pr\u00e1v\u011b linkbuildingu. Jak\u00e1 je v t\u00e9to oblasti situace na \u010desk\u00e9m trhu? St\u00e1le n\u011bkdo kupuje „registrace do 1000 vyhled\u00e1va\u010d\u016f za 100K\u010d“ a podobn\u011b?<\/strong><\/p>\n

Ech…p\u0159izn\u00e1m se, \u017ee k tomuto dotazu jsem m\u011bl pr\u00e1v\u011b sepsanou celou A4 jako odpov\u011b\u010f. Bohu\u017eel nejsem p\u0159\u00edznivec \u201cflamewars\u201d, kter\u00e9 by to rozpoutalo – m\u00e1m nakupovat, nem\u00e1m nakupovat, katalogy ano nebo ne, a stejn\u011b v\u0161ichni linkbuilde\u0159i smrd\u00ed, … Tak jsem to rad\u011bji smazal a poznamenal si na sobotu, kdy to otev\u0159u p\u0159\u00edmo na p\u0159edn\u00e1\u0161ce \ud83d\ude42<\/em><\/p>\n

Ka\u017edop\u00e1dn\u011b ve zkratce – tis\u00edce registrac\u00ed do vyhled\u00e1va\u010d\u016f si u\u017e nikdo nekupuje. Tis\u00edce registrac\u00ed do katalog\u016f n\u011bkdo ano. A tis\u00edce odkaz\u016f takt\u00e9\u017e. O jejich dopadu a zpracov\u00e1n\u00ed by se v mnoha p\u0159\u00edpadech dalo polemizovat, ale p\u0159esto kdy\u017e bychom nebrali v potaz extr\u00e9mn\u00ed p\u0159\u00edpady, si mysl\u00edm, \u017ee jsme na tom v \u010cR dob\u0159e. \u010casto vid\u00edm skv\u011bl\u00e9 p\u0159\u00edpadovky na t\u00e9ma z\u00edsk\u00e1v\u00e1n\u00ed odkaz\u016f\/SEO a mnoha jin\u00fdch aktivit, kter\u00e9 reflektuj\u00ed snahu trhu se v tomto oboru rozv\u00edjet. Na\u0161\u00edm probl\u00e9mem jsou pr\u00e1v\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00e9 \u201cflamewars\u201d, kter\u00e9 rozd\u011bluj\u00ed cel\u00e9 sna\u017een\u00ed do n\u011bkolika v\u00e1l\u010d\u00edc\u00edch klan\u016f, z nich\u017e m\u00e1 ka\u017ed\u00fd \u010d\u00e1ste\u010dn\u011b pravdu. Ale to tak\u00e9 zazn\u00ed v p\u0159edn\u00e1\u0161ce, tak to nebudu zbyte\u010dn\u011b rozv\u00edjet \ud83d\ude42<\/em><\/p>\n

Zp\u011bt k WP.\u00a0Je n\u011bco, co ti na WordPressu vad\u00ed? Co bys zm\u011bnil, nebo vylep\u0161il?<\/strong><\/p>\n

V tomto ohledu v\u011b\u0159\u00edm, \u017ee v\u00fdvoj\u00e1\u0159i WP d\u011blaj\u00ed, co je v jejich sil\u00e1ch, a pr\u00e1ce, kterou za ty roky odvedli, je n\u011bco neuv\u011b\u0159iteln\u00e9ho. Co bych zm\u011bnil je struktura datab\u00e1ze, proto\u017ee aktu\u00e1ln\u00ed zpracov\u00e1n\u00ed je takov\u00fd sp\u00ed\u0161e gul\u00e1\u0161 ne\u017e datab\u00e1ze.<\/em><\/p>\n

Co mi trochu vad\u00ed jsou lid\u00e9, kte\u0159\u00ed na WordPress nad\u00e1vaj\u00ed, a p\u0159itom si z 99% za sv\u016fj probl\u00e9m mohou sami. J\u00e1 si pod t\u00edm v\u017edycky p\u0159edstavuji n\u011bco jako: \u201cNeupdatuju si WordPress, stahuju zastaral\u00e9 pluginy bez ov\u011b\u0159en\u00ed a jedu na sd\u00edlen\u00e9m hostingu s 1 000 weby a m\u016fj WP web se na\u010d\u00edt\u00e1 cel\u00fdch 5 vte\u0159in…omg ten WordPress je na prd…\u201d<\/em><\/p>\n

M\u016f\u017ee\u0161 n\u00e1m p\u0159edstavit n\u011bjak\u00e9 zaj\u00edmav\u00e9 detaily o tv\u00e9 p\u0159edn\u00e1\u0161ce, na co se m\u016f\u017eeme t\u011b\u0161it?<\/strong><\/p>\n

Na co se m\u016f\u017eete t\u011b\u0161it? V\u011b\u0159\u00edm, \u017ee na moje failstory s WordPressem, a \u017ee u\u017e jich p\u00e1r bylo \ud83d\ude42 Ale nebojte, to nebude j\u00e1dro p\u0159edn\u00e1\u0161ky. M\u00e1m r\u00e1d p\u0159edn\u00e1\u0161ky, kde se jde hodn\u011b do hloubky a v\u011bci se ne\u0159e\u0161\u00ed jen na teoretick\u00e9 b\u00e1zi. Tak\u017ee to, co bych r\u00e1d na WordCampu uk\u00e1zal, je p\u0159edn\u00e1\u0161ka o linkbuildingu, kter\u00e1 se nebude t\u00fdkat jen jeho metodik, ale p\u0159\u00edmo p\u0159\u00edklad\u016f jeho vyu\u017eit\u00ed a rad, jak to ud\u011blat s\u00e1m. Net\u00e1hnout cel\u00e9 t\u00e9ma sm\u011brem \u201cPo\u0159i\u010fte si linkbuildera, linkbuilding je super slo\u017eit\u00fd!\u201d, ale sm\u011brem \u201cSv\u016fj byznys zn\u00e1\u0161 nejl\u00edp a propagovat sv\u00e9 weby p\u0159i znalosti p\u00e1r z\u00e1kladn\u00edch postup\u016f m\u016f\u017ees i s\u00e1m!\u201d<\/em><\/p>\n

Akor\u00e1t te\u010f \u0159e\u0161\u00edm probl\u00e9m s d\u00e9lkou p\u0159edn\u00e1\u0161ky. P\u0159i zkou\u0161ce mi p\u0159ednes trval 3 hodiny, nav\u00edc jsem zjistil, \u017ee nev\u00edm co chci smazat (ide\u00e1ln\u011b nic). Tak\u017ee je\u0161t\u011b mus\u00edm vymyslet, co z toho po\u0161krtat a jak se vm\u011bstnat do 45 minut. Zat\u00edm to m\u00e1m vymy\u0161len\u00e9 tak, \u017ee v p\u0159edn\u00e1\u0161ce \u0159eknu j\u00e1dro, uk\u00e1\u017eu v\u0161echny postupy a p\u0159\u00edklady. Pak se domluv\u00edm s lidmi, \u017ee bychom ud\u011blali n\u011bjak\u00e9 kole\u010dko nebo st\u016fl, kde bychom si postupy uk\u00e1zali p\u0159\u00edmo nad jejich projekty a rovnou vy\u0159e\u0161ili v\u0161echny okolnosti. Stejn\u011b v\u011b\u0159\u00edm, \u017ee to je to, co lidem d\u00e1 nejv\u00edce.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Filip Podstavec n\u00e1m ve sv\u00e9 p\u0159edn\u00e1\u0161ce chce p\u0159edat jasn\u00e9 poselstv\u00ed,\u00a0\u017ee linkbuildling m\u016f\u017ee d\u011blat ka\u017ed\u00fd a \u010dasto ho d\u011bl\u00e1 i ten, co o tom ani nev\u00ed. Zeptali jsme se ho tedy na podrobnosti. V\u00edme, \u017ee se v\u011bnuje\u0161 p\u0159edev\u0161\u00edm linkbuildingu. Co takov\u00e1 pr\u00e1ce obn\u00e1\u0161\u00ed, co ka\u017ed\u00fd den d\u011bl\u00e1\u0161? Ka\u017ed\u00fd den sed\u00edm u notebooku \ud83d\ude42 To je asi … Pokra\u010dov\u00e1n\u00ed textu Rozhovor – Filip Podstavec a v\u00e1lka linkbuilder\u016f<\/span><\/a><\/p>\n","protected":false},"author":5814035,"featured_media":1347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[750975],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2016\/files\/2016\/02\/Filip-Podstavec-profile.jpg?fit=192%2C289&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VUAp-lH","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/5814035"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":5,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":1357,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1345\/revisions\/1357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/media\/1347"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}