{"id":1323,"date":"2016-02-17T08:55:29","date_gmt":"2016-02-17T07:55:29","guid":{"rendered":"https:\/\/2016.prague.wordcamp.org\/?p=1323"},"modified":"2016-02-17T09:24:09","modified_gmt":"2016-02-17T08:24:09","slug":"rozhovor-wordpress-jako-firemni-prezentace","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2016\/rozhovor-wordpress-jako-firemni-prezentace\/","title":{"rendered":"Rozhovor &#8211; WordPress jako firemn\u00ed prezentace"},"content":{"rendered":"<p>Pt\u00e1me se \u00fa\u010dastn\u00edk\u016f WordCampu, pro\u010d pou\u017e\u00edvaj\u00ed WordPress a pro\u010d se t\u011b\u0161\u00ed na leto\u0161n\u00ed leto\u0161n\u00ed ro\u010dn\u00edk.<\/p>\n<p>Mnoho firemn\u00edch str\u00e1nek pou\u017e\u00edv\u00e1 pro svou prezentaci pr\u00e1v\u011b redak\u010dn\u00ed syst\u00e9m WordPress. Zeptali jsme se <strong>Ond\u0159eje Brynycha<\/strong> z firmy LARX, pro\u010d na WP prezentuj\u00ed \u0159e\u0161en\u00ed pro inteligentn\u00ed domy.<\/p>\n<p><strong>Jak by ses popsal jako u\u017eivatel WP?<\/strong><\/p>\n<p><em>Jsem pokro\u010dil\u00fd u\u017eivatel WP, p\u00e1r web\u016f jsem na n\u011bm d\u011blal s\u00e1m, ob\u010das si n\u011bco p\u0159iohnu, ale v\u00fdvoj\u00e1\u0159 v prav\u00e9m slova smyslu rozhodn\u011b nejsem. Prvn\u00ed web na WP jsem spou\u0161t\u011bl tu\u0161\u00edm v roce 2010.<\/em><\/p>\n<p><strong>M\u016f\u017ee\u0161 n\u00e1m popsat n\u011bjak\u00fd sv\u016fj projekt?<\/strong><\/p>\n<p><em>Web <a href=\"http:\/\/www.digitalnidomy.cz\/\">digitalnidomy.cz<\/a> je hlavn\u00ed on-line kan\u00e1l pro prezentaci zak\u00e1zkov\u00e9ho v\u00fdvoje smart home \u0159e\u0161en\u00ed. M\u00e1 pom\u011brn\u011b \u0161irok\u00fd z\u00e1sah, jeliko\u017e jeho provozovatel firma LARX s.r.o. nab\u00edz\u00ed jak samotnou mont\u00e1\u017e inteligentn\u00ed elektroinstalace pro chytr\u00e9 domy, tak pro n\u011b\u00a0tvo\u0159\u00ed webov\u00e9 a mobiln\u00ed aplikace a hardwarov\u00e1 \u0159e\u0161en\u00ed na m\u00edru pro B2B klientelu. M\u00e1 vlastn\u00ed responzivn\u00ed \u0161ablonu a n\u011bkolik vlastn\u00edch \u010di upraven\u00fdch plugin\u016f &#8211; popupy, kter\u00e9 se \u0159\u00edd\u00ed dle oken, odes\u00edl\u00e1n\u00ed popt\u00e1vek do vlastn\u00edho TODO syst\u00e9mu, vlastn\u00ed typ obsahu &#8222;reference&#8220; aj. Pro m\u011b je zejm\u00e9na n\u00e1strojem pro content marketing a PR firmy LARX.<\/em><\/p>\n<p><strong>Pro\u010d jste si pro sv\u00e9 projekty vybrali WP?<\/strong><\/p>\n<p><em>S WordPressem m\u00e1me bohat\u00e9 zku\u0161enosti. U\u017e tak 2 roky je to jedin\u00fd CMS, kter\u00fd pou\u017e\u00edv\u00e1me pro klienty i sv\u00e9 intern\u00ed projekty. Velk\u00e9 roz\u0161\u00ed\u0159en\u00ed znamen\u00e1, \u017ee spoustu lid\u00ed s n\u00edm u\u017e n\u011bkdy pracovalo. Administrace je u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e1. Klienti oce\u0148uj\u00ed tak\u00e9 otev\u0159enost syst\u00e9mu, kter\u00fd si v krajn\u00edm p\u0159\u00edpad\u011b mohou udr\u017eovat zcela sami. A my si cen\u00edme zejm\u00e9na to, \u017ee snad ka\u017ed\u00fd probl\u00e9m, co \u0159e\u0161\u00edme, u\u017e \u0159e\u0161il n\u011bkdo p\u0159ed n\u00e1mi. S\u00edla obrovsk\u00e9 komunity je neuv\u011b\u0159iteln\u00e1. M\u00e1 samoz\u0159ejm\u011b i sv\u00e9 mouchy, ale pokud zrovna nevyv\u00edj\u00edme specifickou webovou aplikaci, na 90 % v\u011bc\u00ed se perfektn\u011b hod\u00ed.<\/em><\/p>\n<p><strong>Byl jsi na n\u011bjak\u00e9m z p\u0159edchoz\u00edch ro\u010dn\u00edk\u016f?<\/strong><\/p>\n<p><em>Na Wordcamp jsem se chystal u\u017e dvakr\u00e1t a v\u017edy to n\u011bjak nevy\u0161lo. Tak jsem koukal alespo\u0148 na videa. Hodn\u011b inspirace ur\u010dit\u011b. Letos u\u017e tam ale budu, i kdyby traka\u0159e padaly!<\/em><\/p>\n<p><strong>Pro\u010d jde\u0161 letos na WordCamp?<\/strong><\/p>\n<p><em>Jako prim\u00e1rn\u011b conten\u0165\u00e1k a marke\u0165\u00e1k se zaj\u00edm\u00e1m sp\u00ed\u0161e o u\u017eivatelskou \u010d\u00e1st. Ale chod\u00edm pravideln\u011b i na akce v\u011bnovan\u00e9 v\u00fdvoji. Chci alespo\u0148 \u010d\u00e1ste\u010dn\u011b vid\u011bt i &#8222;pod kapotu&#8220;, Jednak m\u011b fascinuje technologie, druhak chci b\u00fdt alespo\u0148 v jednodu\u0161\u0161\u00edch v\u011bcech schopn\u00fd si poradit s\u00e1m. Nav\u00edc m\u00e1 profese z principu kombinuje humanitn\u00ed a exaktn\u00ed \u010d\u00e1st. V tom se WordCamp l\u00edb\u00ed, nen\u00ed striktn\u011b technick\u00fd, ka\u017ed\u00fd si tam najde n\u011bco. A d\u00edky tomu se prol\u00ednaj\u00ed sv\u011bty u\u017eivatel\u016f a v\u00fdvoj\u00e1\u0159\u016f, co\u017e je d\u016fle\u017eit\u00e9 &#8211; mus\u00ed si rozum\u011bt, b\u00fdt v harmonii. Na vide\u00edch najdete dnes u\u017e t\u00e9m\u011b\u0159 v\u0161e, ale tohle potk\u00e1v\u00e1n\u00ed to prost\u011b nenahrad\u00ed. Asi jako CD nenahrad\u00ed koncert na\u017eivo.<\/em><\/p>\n<p><strong>Kter\u00e9 p\u0159edn\u00e1\u0161ky chce\u0161 letos nav\u0161t\u00edvit?<\/strong><\/p>\n<p><em>T\u011b\u0161\u00edm se zejm\u00e9na na <a href=\"https:\/\/2016.prague.wordcamp.org\/speaker\/filip-podstavec\/\">Filipa Podstavce <\/a>ale i t\u0159eba Z\u00e1klady komunikace s klientem od Tom\u00e1\u0161e Kocifaje. Tom\u00e1\u0161 bude m\u00edt i p\u0159edn\u00e1\u0161ku na t\u00e9ma <a href=\"https:\/\/2016.prague.wordcamp.org\/speaker\/tomas-kocifaj\/\">Premium \u0161ablony \u2013 vyhozen\u00e9 pen\u00edze nebo v\u00fdhodn\u00e1 investice?<\/a> Jeliko\u017e jeho n\u00e1zory na premium \u0161ablony ob\u010das ve\u0159ejn\u011b \u0159\u00edk\u00e1, asi tu\u0161\u00edm, jak to dopadne :-). Tak\u017ee se nech\u00e1m inspirovat, jak argumentovat klient\u016fm. Jinak jsem ur\u010dit\u011b zv\u011bdav\u00fd i na p\u0159\u00edpadov\u00e9 studie. Teorie je fajn, ale dokud ji nepodlo\u017e\u00edte re\u00e1ln\u00fdmi daty, pouze spekulujete. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pt\u00e1me se \u00fa\u010dastn\u00edk\u016f WordCampu, pro\u010d pou\u017e\u00edvaj\u00ed WordPress a pro\u010d se t\u011b\u0161\u00ed na leto\u0161n\u00ed leto\u0161n\u00ed ro\u010dn\u00edk. Mnoho firemn\u00edch str\u00e1nek pou\u017e\u00edv\u00e1 pro svou prezentaci pr\u00e1v\u011b redak\u010dn\u00ed syst\u00e9m WordPress. Zeptali jsme se Ond\u0159eje Brynycha z firmy LARX, pro\u010d na WP prezentuj\u00ed \u0159e\u0161en\u00ed pro inteligentn\u00ed domy. Jak by ses popsal jako u\u017eivatel WP? Jsem pokro\u010dil\u00fd u\u017eivatel WP, p\u00e1r web\u016f &hellip; <a href=\"https:\/\/prague.wordcamp.org\/2016\/rozhovor-wordpress-jako-firemni-prezentace\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Rozhovor &#8211; WordPress jako firemn\u00ed prezentace<\/span><\/a><\/p>\n","protected":false},"author":5814035,"featured_media":1324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[750975],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2016\/files\/2016\/02\/brynych.jpg?fit=250%2C250&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VUAp-ll","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/5814035"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=1323"}],"version-history":[{"count":1,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1323\/revisions"}],"predecessor-version":[{"id":1325,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1323\/revisions\/1325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/media\/1324"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/categories?post=1323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/tags?post=1323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}