{"id":1139,"date":"2016-02-10T18:08:34","date_gmt":"2016-02-10T17:08:34","guid":{"rendered":"https:\/\/2016.prague.wordcamp.org\/?p=1139"},"modified":"2016-02-10T18:11:25","modified_gmt":"2016-02-10T17:11:25","slug":"rozhovor-jan-tichy-zavrete-oci-wordpress-prichazi","status":"publish","type":"post","link":"https:\/\/prague.wordcamp.org\/2016\/rozhovor-jan-tichy-zavrete-oci-wordpress-prichazi\/","title":{"rendered":"Rozhovor – Jan Tich\u00fd: zav\u0159ete o\u010di, WordPress p\u0159ich\u00e1z\u00ed"},"content":{"rendered":"

Pokud se \u0159ekne datov\u00e1 analytika, tak se mnoh\u00fdm z n\u00e1s vybav\u00ed jm\u00e9no Jan Tich\u00fd<\/a> a jeho agentura Medio Interactive, kter\u00e1 mimo jin\u00e9 po\u0159\u00e1d\u00e1 konferenci Data Restart<\/a>. P\u0159esto\u017ee je Honza velmi vyt\u00ed\u017een\u00fd, nenechal si uj\u00edt p\u0159\u00edle\u017eitost pod\u011blit se o sv\u00e9 zku\u0161enosti na leto\u0161n\u00edm WordCampu. Na\u0161el si i \u010das na zodpov\u011bzen\u00ed n\u011bkolika ot\u00e1zek.<\/p>\n

Jsi zn\u00e1m\u00e1 osobnost v internetov\u00e9m marketingu, tv\u016fj p\u0159ehled p\u0159edn\u00e1\u0161ek za minul\u00fd rok je \u00factyhodn\u00fd. M\u016f\u017ee\u0161 n\u00e1m \u0159\u00edci, jak\u00e1 je tvoje b\u011b\u017en\u00e1 pracovn\u00ed n\u00e1pl\u0148, kdy\u017e pr\u00e1v\u011b nep\u0159edn\u00e1\u0161\u00ed\u0161?<\/strong><\/p>\n

Schv\u00e1ln\u011b jsem si to kv\u016fli tob\u011b spo\u010d\u00edtal a loni jsem m\u011bl asi 60 p\u0159edn\u00e1\u0161ek nebo celodenn\u00edch \u0161kolen\u00ed. Co\u017e v\u010detn\u011b p\u0159\u00edpravy a re\u017eie okolo p\u0159edstavuje zhruba 1,5 dne v ka\u017ed\u00e9m pracovn\u00edm t\u00fddnu. Kdy\u017e tedy pr\u00e1v\u011b nep\u0159edn\u00e1\u0161\u00edm, sna\u017e\u00edm se dohnat v\u0161echno, co na m\u011b za toho 1,5 dne po\u010dkalo a nevy\u0159e\u0161ilo se samo.<\/em><\/p>\n

Re\u00e1ln\u011b ale beru p\u0159edn\u00e1\u0161ky a \u0161kolen\u00ed jen jako kon\u00ed\u010dek, z\u00e1bavu a odpo\u010dinek vedle m\u00e9 hlavn\u00ed pr\u00e1ce. Tou je veden\u00ed cel\u00e9 firmy. Jednak \u0159e\u0161en\u00ed na\u0161ich dlouhodob\u00fdch projekt\u016f a strategick\u00fdch c\u00edl\u016f, tedy co chceme d\u011blat a jak, co chceme um\u011bt a nab\u00edzet, kam chceme j\u00edt a doj\u00edt, jak chceme vypadat a jak se propagovat, na \u010dem chceme vyd\u011bl\u00e1vat nebo jak chceme, aby n\u00e1m ve firm\u011b spolu bylo.<\/em><\/p>\n

A jednak \u0159e\u0161en\u00ed moment\u00e1ln\u00edch \u00fakol\u016f, obchodn\u00ed sch\u016fzky, nab\u00eddky, komunikace s kolegy a klienty, ha\u0161en\u00ed probl\u00e9m\u016f, upev\u0148ov\u00e1n\u00ed vztah\u016f, intern\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed t\u00fdmu, sepisov\u00e1n\u00ed specifikac\u00ed nebo oponov\u00e1n\u00ed na\u0161ich projekt\u016f. A \u0159e\u0161en\u00ed financ\u00ed a dan\u00ed a \u00fa\u010detnictv\u00ed a \u00fa\u0159ad\u016f a byrokracie a \u00fa\u0159ad\u016f a byrokracie a \u00fa\u0159ad\u016f a byrokracie. Vedle toho pak samoz\u0159ejm\u011b st\u00e1le i samotn\u00e1 klientsk\u00e1 konzulta\u010dn\u00ed pr\u00e1ce.<\/em><\/p>\n

Jak to v\u0161echno st\u00edh\u00e1m? Nest\u00edh\u00e1m \ud83d\ude42<\/em><\/p>\n

Jak\u00fd je tv\u016fj vztah k WordPressu? Vn\u00edm\u00e1\u0161 jej jako pozitivum?<\/strong><\/p>\n

V posledn\u00ed dob\u011b u\u017e ano. A pro \u0159adu typ\u016f web\u016f je to pro m\u011b ur\u010dit\u011b v\u00fdchoz\u00ed CMS, po kter\u00e9m u\u017e dnes sah\u00e1m, pokud nem\u00e1m n\u011bjak\u00fd opravdu z\u00e1sadn\u00ed d\u016fvod s\u00e1hnout po n\u011b\u010dem jin\u00e9m. D\u0159\u00edve jsem m\u011bl dost striktn\u00ed program\u00e1torsk\u00e9 ide\u00e1ly, co se t\u00fdk\u00e1 \u010distoty n\u00e1vrhu k\u00f3du a architektury aplikace, s \u010d\u00edm\u017e se WordPress dost m\u00edj\u00ed. V posledn\u00ed dob\u011b jsem ale \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed pragmatik a to, jak se \u0159ada v\u011bc\u00ed d\u011bl\u00e1 ve WordPressu snadno a rychle, sic z v\u00fdvoj\u00e1\u0159sk\u00e9ho hlediska p\u0159\u00ed\u0161ern\u011b, pak vyhr\u00e1v\u00e1.<\/em><\/p>\n

Samoz\u0159ejm\u011b, ne\u017e jsem k tomuhle dosp\u011bl, tak jsem si pro\u0161el nevyhnutelnou \u017eivotn\u00ed f\u00e1z\u00ed, kterou bych nazval jako „ka\u017ed\u00e1 po\u0159\u00e1dn\u00e1 v\u00fdvoj\u00e1\u0159sk\u00e1 firma se mus\u00ed pokusit ud\u011blat si od z\u00e1kladu sv\u00e9 vlastn\u00ed CMS, utopit v tom mega+, pak to cel\u00e9 zahodit a sm\u00ed\u0159it se s WordPressem“. A\u017e se n\u011bkdo budete um\u011bt vr\u00e1tit v \u010dase \u0161est let zp\u00e1tky, tak mi pros\u00edm dejte tenhle rozhovor p\u0159e\u010d\u00edst. Ale j\u00e1 bych tomu tehdy stejn\u011b nev\u011b\u0159il.<\/em><\/p>\n

Poci\u0165uje\u0161 n\u011bjak n\u00e1r\u016fst vyu\u017e\u00edv\u00e1n\u00ed WordPressu mezi sv\u00fdmi\u00a0z\u00e1kazn\u00edky?<\/strong><\/p>\n

Popravd\u011b nijak v\u00fdznamn\u011b. Kdy\u017e jsem \u0159\u00edkal, \u017ee pro spoustu typ\u016f web\u016f je WordPress jasn\u00e1 volba, tak p\u0159esto st\u00e1le zb\u00fdv\u00e1 hodn\u011b p\u0159\u00edpad\u016f, na kter\u00e9 se sp\u00ed\u0161 nebo v\u016fbec nehod\u00ed. A my t\u00edm, co d\u011bl\u00e1me a kam Medio sm\u011b\u0159ujeme, se v\u00edc potk\u00e1v\u00e1me pr\u00e1v\u011b s takov\u00fdmi projekty, pro kter\u00e9 se u\u017e vyplat\u00ed postavit si custom web, e-shop \u010di aplikaci od za\u010d\u00e1tku zcela po sv\u00e9m.<\/em><\/p>\n

M\u00e1 podle tebe WordPress n\u011bjak\u00e1 pozitiva? Pokud ano, jak\u00e1?<\/strong><\/p>\n

V prvn\u00ed \u0159ad\u011b rozhodn\u011b jednoduchost a rychlost v\u00fdvoje cel\u00e9ho webu. M\u00e1 p\u0159ipravenou z\u00e1kladn\u00ed kostru, framework, administraci, zdokumentovan\u00fd syst\u00e9m plugin\u016f, hromady dostupn\u00fdch roz\u0161\u00ed\u0159en\u00ed \u010di \u0161ablon. V druh\u00e9 \u0159ad\u011b pak pr\u016fb\u011b\u017en\u00fd velice aktivn\u00ed v\u00fdvoj, pr\u016fb\u011b\u017en\u00e9 aktualizace a z\u00e1platov\u00e1n\u00ed nalezen\u00fdch d\u011br. Ve t\u0159et\u00ed \u0159ad\u011b pak d\u00edky jeho roz\u0161\u00ed\u0159enosti a oblib\u011b je v\u00fdrazn\u011b snadn\u011bj\u0161\u00ed p\u0159ed\u00e1n\u00ed spr\u00e1vy webu mezi jednotliv\u00fdmi v\u00fdvoj\u00e1\u0159i. Klientovi, kter\u00fd si nad t\u00edm n\u011bco postav\u00ed, a\u017e tak moc nehroz\u00ed, \u017ee mu za rok z\u016fstane v ruce propriet\u00e1rn\u00ed neudr\u017eovan\u00fd rozpadl\u00fd syst\u00e9m, kde nikdo nev\u00ed, co s t\u00edm.<\/em><\/p>\n

Co ti naopak na WordPressu vad\u00ed nebo t\u011b od n\u011bj odrazuje?<\/strong><\/p>\n

Hroziv\u00fd k\u00f3d postaven\u00fd na glob\u00e1ln\u00edch funkc\u00edch a prom\u011bnn\u00fdch, s nekonzistentn\u00edm API nebo n\u00e1zvoslov\u00edm. Stra\u0161liv\u00e1 aplika\u010dn\u00ed architektura cel\u00e9ho n\u00e1vrhu. WordPress je pro m\u011b symbolem klasick\u00e9ho p\u00e9h\u00e1p\u00e9\u010dkovsk\u00e9ho bastlen\u00ed. K \u010demu\u017e teda historicky vedl cel\u00fd jazyk, ne\u017e se PHP\u010dka\u0159i za\u010dali pokou\u0161et ud\u011blat si z PHP\u010dka Javu. V posledn\u00ed dob\u011b se to nejsp\u00ed\u0161 na mnoha m\u00edstech citeln\u011b zlep\u0161uje, ale tohle v n\u011bm z\u016fstane zabudovan\u00e9 nav\u017edy.<\/em><\/p>\n

Ka\u017ed\u00fd, kdo je zvykl\u00fd na \u010dist\u00fd k\u00f3d a jasn\u00fd aplika\u010dn\u00ed n\u00e1vrh, se u WordPressu oklepe. Ale je to prost\u011b cel\u00e9 rychl\u00e9 a snadn\u00e9, a to u m\u011b u\u017e dneska jako argument dost vyhr\u00e1v\u00e1. Tak\u017ee nadechnout se, zav\u0159\u00edt o\u010di, ucpat nos, sko\u010dit do toho a sna\u017eit se nerozhl\u00ed\u017eet se moc kolem sebe.<\/em><\/p>\n

M\u016f\u017ee\u0161 n\u00e1m p\u0159edstavit svou p\u0159edn\u00e1\u0161ku?<\/strong><\/p>\n

Ve sv\u00e9 p\u0159edn\u00e1\u0161ce budu mluvit o datech, webov\u00e9 analytice a Google Analytics ve vztahu k web\u016fm postaven\u00fdm na WordPressu. Samotn\u00e9 nasazen\u00ed m\u011b\u0159ic\u00edho k\u00f3du je u nich toti\u017e zpravidla trivi\u00e1ln\u00ed, je to ot\u00e1zkou instalace jednoho pluginu. A o to v\u00edc zaj\u00edmav\u00fdch v\u011bc\u00ed p\u0159ich\u00e1z\u00ed potom. Jak\u00e1 data se vlastn\u011b z webu do Google Analytics pos\u00edlaj\u00ed a o co je lze snadno roz\u0161\u00ed\u0159it, na co se pak ve v\u00fdsledn\u00fdch reportech d\u00edvat a jak tomu cel\u00e9mu v\u016fbec rozum\u011bt.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pokud se \u0159ekne datov\u00e1 analytika, tak se mnoh\u00fdm z n\u00e1s vybav\u00ed jm\u00e9no Jan Tich\u00fd a jeho agentura Medio Interactive, kter\u00e1 mimo jin\u00e9 po\u0159\u00e1d\u00e1 konferenci Data Restart. P\u0159esto\u017ee je Honza velmi vyt\u00ed\u017een\u00fd, nenechal si uj\u00edt p\u0159\u00edle\u017eitost pod\u011blit se o sv\u00e9 zku\u0161enosti na leto\u0161n\u00edm WordCampu. Na\u0161el si i \u010das na zodpov\u011bzen\u00ed n\u011bkolika ot\u00e1zek. Jsi zn\u00e1m\u00e1 osobnost v … Pokra\u010dov\u00e1n\u00ed textu Rozhovor – Jan Tich\u00fd: zav\u0159ete o\u010di, WordPress p\u0159ich\u00e1z\u00ed<\/span><\/a><\/p>\n","protected":false},"author":5814035,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[750975],"tags":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prague.wordcamp.org\/2016\/files\/2016\/02\/tichy.jpg?fit=270%2C270&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VUAp-in","_links":{"self":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/5814035"}],"replies":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":2,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1139\/revisions"}],"predecessor-version":[{"id":1143,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1139\/revisions\/1143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/categories?post=1139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prague.wordcamp.org\/2016\/wp-json\/wp\/v2\/tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}